The assignment of constructing a persuasive letter helped to fulfill the course outcome of conducting research to create content for a variety of professional documents. While this was only one of the assignments that fulfill this outcome, the persuasive letter encouraged me to “conduct research” in order to provide accurate information within the letter. For example, in the letter I provided statistics on the amount of accidents that have happened on Oak Street as well as the outcome of each. While in this mock letter the statistics were not real, conducting a persuasive letter in real life would require research to make sure these statistics are accurate and supporting the topic. By completing this document, I learned how to use the AIDA strategy of professional writing. AIDA stands for Attention, Interest, Desire, and Action and a persuasive letter should follow each of these in order to be the most beneficial. Along with the AIDA strategy, I also used the rhetorical tool of ethos within the letter to encourage the town councilor of Farmville to examine the ethical considerations of filling the potholes on Oak Street. The challenge I encountered while completing this assignment is that of following the AIDA strategy. This was challenging to me because I had never used it before and wanted to make sure I was using it accurately. To overcome this challenge, I made sure to reference all examples of this strategy that the professor provided us. Overall, with the help of resources from my professor I feel like I was able to conduct a good persuasive letter based on the rhetorical situations provided and would be able to conduct one for a real life situation in the future.