The Pink Tax

Becoming gendered

I was scrolling through my Facebook news feed and found a very interesting video titled the “The Pink Tax.” This video talked about how woman’s products such as razors, clothing, and shampoo are typically more expensive than men’s and how this is sexist. Why are women paying more for the same products that men are using? This brings me back to chapter 7 in our textbook. At an early age if kids are seeing that certain items are cheaper and they can get more items if they get the item that is essentially just “a different color” they”ll probably go for the cheaper item. This however could really effect a child’s gender identity. Being an unconscious process that is shaped at an early age, our gender identity is our own private experience of our own gender.

If you would like to learn more here is an article titled why do women’s clothes cost more than men’s?



When scrolling through my Instagram I came across this post from American Eagle advertising their new product under Aerie. This is a store owned by American Eagle that sells pajamas, underwear, and workout clothes. I, at first, thought the long haired individual was a women but when he turned around I was surprised to find out that he was a man selling men underwear.

*click video to view commercial*


This video first caught my attention because Aerie is both advertising male and female undergarments, whereas many stores you can just find one for each gender. Another aspect of this video that caught my attention is the model in the video. In the TED talk “Looks Aren’t Everything: Believe Me I’m a Model done by Cameron Russell she talks about how she won in the genetic lottery. She also states that models are taught to be a sexy girl. She also states that we, as a society, has define beauty as being tall and slender. It was very refreshing to see an underwear model that was not the “typical” model. This model had a bigger butt, bust, and does not have a thigh gap. I know this commercial is about Aerie making men underwear and it’s great that this company is not just targeting women, but its also great that this company is using “normal” body figures in women and men.

What do you think?




When watching the super bowl last night and seeing all the unique commercials that were played during those four hours, one that stood out to me the most was the #puppymonkeybaby commercial promoting Mountain Dew’s new drink. This commercial was promoting the new drink by saying that it has three awesome things combined in the drink. This drink is called Mountain Dew’s kickstart, which includes dew, juice, and caffeine. Although many thought that this commercial was very strange the aspect that stood out to me the most was that they just showed men drinking the new drink. The men were sitting around the television just “chilling” and then the puppy baby monkey comes out and hands the men the drinks and they drank them and started dancing around.

This stood out to me because in chapter 6 we talked about sex and gender. Julia T. Wood ( 2015) states that sex is based on biology, whereas gender is socially constructed and expressed. For example, in this commercial women are portrayed to not just sit around a television and “chill” for the night. Someone even in my class today commented, when we watched the video that it was strange and weird and that’s why women weren’t portrayed in it. I believe that adding a women role in the commercial would have made it more relatable to audiences and the target audience could be both men and women. I love Mountain Dew and watching that commercial is was sad that there was not a woman role portrayed.




Meet Caitlyn Jenner

I thought this post would be appropriate because of the general topic being very popular especially in this class about Bruce Jenners transition. June 1st, Bruce made the official transition into the public as Caitlyn Jenner, from here out I will refer to her in feminine pronouns.


With all of the pre-caitlyn news, you could say it was hard to believe, however after seeing Caitlyn with all her gorgeous-ness, it truely was breathtaking and moving. A quick glance at the photos and one gets the sense of “she was meant to be she”.

In this article on CNN, I found an interesting statement (not to steer away from Caitlyn):

“Indeed, most stories about the cover photo could not help but include glowing reports of Jenner’s white, satiny corset and long, brunette locks. But, then, I guess, what else is new when it comes to media representations of women. It’s all about what she’s wearing and how good her skin looks, isn’t it?”

What I found interesting was that transgendered females and females in general are still facing the sexualization of females, even Caitlyn Jenner. Why is this?

Welcome to the World, Caitlyn Jenner!



Free the Nipple, Men Go Topless…Why Can’t Women?

Recently, I noticed a campaign video on Facebook called “Free the Nipple”, out of pure curiosity I watched it and was actually shocked at how I responded to the video, agreeging. Not because I want to go topless, but because of equality between males and females. If a man can, why can’t I? Also, why is it that if women are topless we would be asking for it? If a male walks on a beach, nipples and all, which by the way are the same nipples we have, no one is objectifying them or sexualizing them. In the video it discusses that if maybe women were not only allowed to show their nipples in a strip club or porno then maybe we would not be so sexualized. It would just be a norm.

Warning: Yes, there is nipples in this video. Male & female nipples.


Even if we all do not want to go topless, I think we may all agree this is a valid equality issue. Thoughts?

Makeovers for Guys

I recently came across an article on Buzzfeed that was titled “21 Real Men Who Will Make You Believe in the Power of Makeovers”. When I read the title I glazed over it and started looking at all of the photos that truly did make me believe these men needed a makeover. However, after thinking about the idea of men getting makeovers I almost laughed at how easy it was for them. Most of the guys got a hair cut or shaved; but being a woman who puts makeup on, does my hair, and picks out a cute outfit everyday I found most of these makeovers to not really qualify when it comes to the work some women put into their       “makeovers” everyday.

I was just curious how some of you felt when it comes to the role of makeup and getting ready in women’s lives compared to men.


Sh*t Girls say about their Hair…or boys?

Does anyone remember the shoes guy? ‘Shoes…let’s get some shoes’, well apparently men acting as women through comedy is back on the social media top hit lists! I was browsing around on YouTube recently when I came across this new advertisement for Aussie hair products. It’s interesting because it’s a man who I believe is cross-dressing, acting as a women with our many various daily hair issues. I personally find the advertisement funny because I can relate to it, but I feel it would be a different story with men. Watch the video below!


Also, check out Daily Mail’s article on how the video stuck up millions of hits, but along with a lot of controversy. It’s funny to me how boys can be spot on with things they don’t even have to deal with everyday. I find it interesting that these kind of videos are becoming increasingly popular on all types of social media, how men act as women and women act as men.

So Hot

Planet Fitness… who decided this would be a good idea? Sure, in the communications field you sometimes have to do risque things to get your advertisements noticed. Especially because the competition is so steep in the advertisement industry but some people believe they took it a little too far this time.


Planet Fitness completely contributes to societies view of the gender role that women are sex objects. The commercial starts with a young woman in a locker room who’s hair is wind blown, make up done, shirt that only covers her chest, saying the words “soooo hot” repeatedly. Two other “hot” women join in as a middle aged woman with no make up on stares at them in confusion. If you look in the background, two women are in bath towels stroking one another as well. The commercial then shows the middle aged woman walk into a Planet Fitness and says to an employee “…and thats why I don’t like gyms.”

Was the point of Planet Fitness’s commercial to say they don’t have women like that in their locker rooms? I hate to break it to you Planet Fitness, but I highly doubt any gym has women in the locker rooms that are acting that way. People will never stop turning women into sex objects if society doesn’t make a change.

“Don’t Risk Dudeness”

I came across a Veet commercial that I saw as society saw as comical but was full of gender stereotypes in advertising. Veet was trying to portray a funny story line of a wife and husband and if you do not know what Veet is, it is a hair removal creme that lasts longer than simply shaving your legs or underarms. This supposedly funny commercial turned into pressure for females to conform to femininity.

The post goes onto fight that “America can no longer take a joke” and although yes it can still have some laughs connected to it, but this commercial is still publicly advertised and does not help the progression of society to which we have already created.

Take a look at the video!


As I look through my Facebook news feed yesterday and today one of the popular things I am seeing is the Meghan Trainor video.  Trainor has a song out now called “Dear Future Husband.”  Within this song she is telling her “future husband” how to treat her right just by following a few simple things, like making sure that he gives her flowers every anniversary.  The song goes on just listing things that he should follow so he can treat her like a lady. To me though she was a little demanding with all the things she wants just so that her future husband can treat her like a lady.  Yeah it would be nice for those things but all females want their future husbands to treat them right in their own way.  I also think that the way she is dressed and dancing shows a little to “sexy” for mass media.  I thought that some of the outfits that she had on were low cut and tight which could be shown to be sexy during the music video.  Also with this video it can be a little sexist because you have a woman her asking things to be treated right by her future husband but what about the men?  They are also need to be treated right by his wife, so where is his video?