So Hot

Planet Fitness… who decided this would be a good idea? Sure, in the communications field you sometimes have to do risque things to get your advertisements noticed. Especially because the competition is so steep in the advertisement industry but some people believe they took it a little too far this time.


Planet Fitness completely contributes to societies view of the gender role that women are sex objects. The commercial starts with a young woman in a locker room who’s hair is wind blown, make up done, shirt that only covers her chest, saying the words “soooo hot” repeatedly. Two other “hot” women join in as a middle aged woman with no make up on stares at them in confusion. If you look in the background, two women are in bath towels stroking one another as well. The commercial then shows the middle aged woman walk into a Planet Fitness and says to an employee “…and thats why I don’t like gyms.”

Was the point of Planet Fitness’s commercial to say they don’t have women like that in their locker rooms? I hate to break it to you Planet Fitness, but I highly doubt any gym has women in the locker rooms that are acting that way. People will never stop turning women into sex objects if society doesn’t make a change.