This Valentine’s Day, instead of breaking hearts, Ford is breaking gender norms with their ad titled “Speed Dating”. In their ad, Ford recruits a professional female stunt driver to go on a series of blind dates with unsuspecting men.
While on the date, the stunt driver offers to give her dates a lift in her new 2015 Mustang. Upon first entering the car, her dates clearly pull from the stereotype that “women can’t drive”. Her dates make comments such as, “Should I drive?”, “I could show you a thing or two”, and a few even instruct her on when to switch gears. Little do they know they are in for a big surprise.
During the drive, the stunt driver tries to “turn around” in an empty parking lot. However, instead of turning around she puts the pedal to the metal and reaches speeds of 120mph while doing a series of doughnuts. The guys are clearly surprised at their date’s capabilities and feel that they had wrongly stereotyped her.
Ford is showing the world this Valentine’s Day that women can break out of their gender boxes.