Meltdown on Social Media: Amy’s Baking Company Meets Kitchen Nightmares
Nathena Haddrill, author Dr. Alec Hosterman, Faculty Advisor Abstract: This case study focuses on how media relations can go awry very simply. Focusing specifically on Amy’s Baking Company and how they handled their customer relations, how the situation escalated after an episode on Kitchen Nightmares, and how the public handled it. Media relations is important … Continue reading →