A Contemporary Definition of Rhetoric

“Professional Writing” is a rhetorically-grounded endeavor. 

Rhetoric refers to both the content of what someone communicates as well as the theory that explains certain forms of communication. 


The rhetoric courses offered by our Professional Writing Program, such as “Rhetorical Criticism” (ENGL 301) or “Visual Rhetoric” (ENGL 303), provide you with the tools for uncovering the deeper meanings in all kinds of verbal or visual texts.

The courses also allow you to use these tools to create your own texts, which would then help you alter your reality in the ways you wish to do so.

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