This assignment gave me the opportunity to write a press release for the first time. It followed the hypothetical FitFridge and was done with the same partners (Payten Bovat & Amber Thomas). This press release helped me to understand that it did not require as much information as I would’ve believed. A large part of it was just introducing the product and showcasing what had been said about of it. Using the AIDA method and the Eight “C”s was very beneficial. It helped for the document to stay informative, but also captivating. Writing this helped me to get a hands on experience of something that is very common in today’s world. This press release also helped to set up for the professional report that will be talked about under the “Professional Report” page.