Reflection
Our brochure assignment was to create one that was formatted in the standard layout and use of AIDA concepts; attention, interest, desire and action, as well as other elements of professional writing. The product was to be imaginary and fictional. It was a team project to practice the course learning outcome of productive, collaborative projects. This project allowed my teammate and I to really fly our creatives flags. We brainstormed the product idea of holographic flower arrangements. We designed our standard 6-page brochure with two complimenting shades of green to give an organic feel. I created a logo of the business, Flowerlite, also in green with curving lines to simulate holographic light. Testimonials to the beauty and ease of the arrangements created interest and desire. We kept the text simple to allow for a quick read and yet descriptive to generate interest in the product. Critical and concrete contact information was displayed in large text on the back panel alongside an offer for a free essential oil kit to move the reader to action. This assignment taught me to be concise yet descriptive, and the use of form and color to generate interest in a visual manner.
