The Press Release project was an informative project that required me to create a press release for the same project as the Brochure – The Grocery Genie. The goals that were met for the Press Release project include goal two (create professional documents that use plain English (clear, concise, and grammatically correct) and goal three (conduct research to create content for a variety of professional documents [memos, letters, reports, etc.]). The Press Release required me to use plain, objective language to introduce the Grocery Genie product, answering the questions of who, what, why, where, and how, as well as follow the AIDA method. I also researched the layout and design of other press releases which helped me to format and compose the press release. This was also a group project, so I had to collaborate and combine writing styles with my two other group members.
Grocery Genie Press Release
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