Dr. Pepper 10 is for Men Men Men

Sociological Images discusses Dr. Pepper’s new diet drink for men. It’s not for women. Get it?

1 comment

    • Nikki Cash on December 2, 2011 at 2:36 pm

    I have learned in my women’s gender studies class that through many advertisements women are discriminated against. I saw this commercial a few weeks ago and as soon as I saw it, I directly thought about my class and how it discriminates women. A drink that is very popular and then all of a sudden it only has 10 calories and women cannot drink it. Aren’t women usually the ones that want the fewer calories in their diet? This commercial is a prime example of how advertisements look down upon women.
    This discrimination in advertisement happens to women in many ways by making women look child-like or being symbolized as an object. It is everywhere, not only on television but in magazines, internet, and movies. This Dr. Pepper advertisement is a step back from what women have been fighting for all this time after the many steps forward women have taken. I never noticed it as much until I took this class it happens more than what people realized.

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