Websites:http://farmvillegreenhouse.com/

Facebook: https://www.facebook.com/B-M-Greenhouse-Inc-226809323518/

1. The first constraint for B&M Greenhouse is being a small business. It does not have the resources to spread to areas outside of Virginia and is limited to certain areas within the state that are nearby. The second constraint is that their products are seasonal;  customers only purchase plants during the warmer months. Their biggest constraint is competition from chain stores such as Walmart, Lowe’s and grocery stores. They are able to obtain plants in bulk lots and can offer the consumer much lower prices.

2. The audience perception is a positive one; many have reviewed their excellent products and services. All of the reviews are either four and a half or five stars on the Google business review site.

3. B&M Greenhouse achieves their positive reception by carefully taking care of their plants while offering a customer-friendly environment. For example, in the atrium, there is a small fish fountain which they allow children to feed the fish. The fish gives a more eco-friendly atmosphere to the location. The next strategy is offering part of the greenhouse to garden clubs to hold their meetings there. Sometimes they host community contests, where a person wins flowers. This applies their community rhetoric.

4. B&M Greenhouse uses pathos to create the feeling of a caring and serene environment. Their website reflects that with the use of forest green which is a relaxing color. It soothes the eyes when gazing on it. For the values, they try to follow what the customer wants by checking their Facebook and posting regularly.

5. On their Facebook posts, they present their professionalism by displaying photos and giving the consumer information on their plants.

6. Their rhetoric invites risk assessment because they are open to suggestions and criticism. There are many ways to contact them by phone, email, and Facebook.

7. Yes, B&M Greenhouse presents their services in a thorough, well-explained section of their website. In each section, they included pictures of their work.