WebsiteLink: http://farmvillegreenhouse.com/
Rhetorical Situations
Exigencies: B&M Greenhouse is a local business and they offer delivery. Since Farmville is centrally located in the Heart of Virginia, it brings new opportunities for a larger market base through plant deliveries.
Audiences: There is no selected audience group. Their rhetoric is focused on all aspects of the community. Their primary audience focus is the local area or for anyone willing to buy their plants, landscaping, and or gardening tools.
Constraints and Assets: Their constraints are caused by being a small local company. It is difficult to expand their services to locations outside of Farmville and to compete with large chain stores such as Walmart. Their biggest asset is their knowledge of plant life. Sometimes they offer informational workshops that are well attended.
Issues
- On the website, under their “about us page”, they explain their business mindset of proper plant care. Under the “Greenhouse”, they address a thorough explanation of why they are an excellent choice as opposed to the big box vendors. On the same page, an informational block explains what is in the greenhouse.
2. Their website demonstrates the quality and variety of their plants. It shows that they have listened to their customers and that they are always open to new ideas. Under their “contact us”, their address, phone number, Facebook page and e-mail are listed. Customers are encouraged to propose new ideas. Although, they could provide a more in-depth page on how to take care of the plants and the proper location to plant them.
3. There is more information about their services, but less emphasis about their plants. I have been to this business and they sell a variety of products and plants. On their website, it feels bland. More information and pictures could help the customer understand what kinds of plants they sell.