For this post, I will answer the two assigned prompts for my Client Project: B&M Greenhouse.  How does B&M Greenhouse’s website and Facebook present their rhetorical strategies? How does the website imply their rhetorical situation?

The rhetorical identity of the website characterizes being a neighbor, where anyone can visit and enjoy plants. Their website layout indicates that they care about simplicity and they are well loved by their community. There is a whole page dedicated to their different services such as a greenhouse, garden supplier, and a landscaper. When you click on their top right boxes of these service names, it takes you to the pages of the selected service. In each service, there is a page of explanation how B&M Greenhouse applies these services into their business model. At the bottom of each page, there is a picture of the two opposite services.  It is interesting to note how the landscaping service is presented. The landscaping page has photos of their clients’ projects before and after the landscape designs are completed. Their two biggest clients are Longwood University and Hampton Sydney College. B&M landscaped the High Bridge Lofts and two Hampden Sydney buildings.

A website is a source of advertisement, but people are also using social media outlets. B&M Greenhouse has a Facebook page which anyone can message them. This builds a stronger relationship with their customers by having more direct communication. They upload new posts about their new plants.

For B&M Greenhouse’s rhetorical situation, they are trying to attract new people to their business and services. They closely follow their rhetoric by having a strong sense of community in their website and Facebook page. With this rhetoric in mind, who is their core audience? Being focused as a neighbor and a community business, B&M Greenhouse’s audience is the local population of Farmville and Prince Edward County. The biggest constraint on their business is that they are local; some local businesses can’t expand either financially or with demand for their products. Plants are a product that changes with the season. However, this demand can be satisfied with chain store competition and other local businesses such as the Farmers Daughter.

Website Link:http://farmvillegreenhouse.com/

Facebook Link: https://www.facebook.com/B-M-Greenhouse-Inc-226809323518/