Coca-Cola is a large dominating company force that provides the masses with an almost infinite amount of beverages around the globe. With over a century of being in existence, Coca Cola has been evolving its massive campaigns to promote their products. There are four points that are to be addressed. These four points are: Exigencies, Audience, Constraints and Assets, and Rhetorical Situations.

Exigencies: Coca-Cola biggest problem is common with any company: adapting to the changing times. As new generations grow up, they have new tastes and want new products that they can adopt as their own. They don’t want products that the previous generations enjoyed. Coca Cola has conquered this problem by making new sodas such as Sprite and Fanta Orange. Another problem that Coca-Cola tackled is the obesity epidemic. To combat this epidemic, Coca Cola supports organizations that promotes public health and research, as well as making healthier alternative sodas such as diet drinks and water.

Audience: Coca-Cola’s biggest audiences are the younger generations such as the Millennials and the Gen Z’s. Many of them are against Coca-Cola; they view it as a large commercial giant. Coca Cola combats this with their “ A Coke For Everyone Campaign” and “Share a Coke” campaigns. These two slogan goals are to encourage friendship with others and the company.

Constraints and Assets: The biggest constraint that Coca-Cola is trying to follow is to listen to the customer and to be honest with them. They follow two of those moral compasses.

Rhetorical Situations:  The public views many large companies as being filled with greedy capitalists who are out to get money and do not understand or care about the wellbeing of their customers. Coca Cola tries to challenge this by making their websites simple and easy to understand their message. They are here for you and have a translucent company policy.