Organizational Rhetoric

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ENGL 305 is an advanced study featuring a particular aspect of rhetoric or professional and/or technical writing, such as a time period, genre, or theoretical perspective. The Fall 2018 offering focuses on organizational rhetoric. What gives Apple the ability to persuade and lead? What does it take for an organization to influence popular attitudes and public policies? All multinational corporations, nongovernmental organizations (NGOs), trade associations, religious organizations, and locally owned companies at some point want to promote their identity, manage an issue, resolve a crisis, or recruit and retain employees and volunteers. Organizational messages confront us every day. This course will provide you with a strong background in the strategies used to develop and critique these messages.