A news realize is used to get public action for a product or service. News realizes should follow the AIDA formate that includes action, interest, desire and action in order for them to be successful. Getting the action of the viewer can be accomplished by including information that answers the questions who, what,where,when, why, and how. It is also recommend that the press realize include a logo and heading in order to make the document visual appealing to the viewer. To keep the viewer interest the written should include a quote from someone involved in the company. The desire portion of the document should include testimonials from customers. Lastly the action portion should include the action that depends on the product. Next time I hope to include more persuasive language and less informational language to make my next press release better. I also plan to include a logo at the top of the page to catch the viewers attention.