From the Washington Post: The rainbow-colored Oreo graphic unveiled for LGBT Pride Month proves at least one thing: Gays are just as susceptible to clever marketing as straights. At long last! Equality under commercialization.
The graphic was posted Monday evening on Oreo’s Facebook page and drew more than 52,000 shares and 177,000 likes in 24 hours — a robust social-media response that amounts to free advertising for Oreo, which is made by Nabisco, which is a subsidiary of Kraft Foods, which, with annual revenue of $54.4 billion, is the planet’s second-largest food company and doesn’t really need your pro-bono assistance with brand expansion. Read more.
