Press Release

Located on this page is a press release. While working in a team, I was tasked with crafting a press release.  A press release is used as an initial advertisement given to news outlets. Companies can send press releases to news outlets in hopes of gaining great exposure for their new product. This press release was written about the same “new” product as the brochure, a solar powered phone. From this assignment I had the opportunity to craft a professional document that would be used by businesses. In order to create this professional document that would theoretically be sent to the public, I used plain English to make sure the main points came across clearly. I had to come up with striking statements to catch the readers attention. Throughout writing this press release I had to coordinate with my team members in person, over the phone, and through email. This allowed us to work together efficiently while still maintaining our busy college schedules.