Analogical Code inserts an extra meaning or mental comparison to a piece of media. It is often inserted on purpose, but shown to be “accidental” looking. In this ad, there is the image of a man whose “beard” is actually the hair of a woman whom he is embracing. The idea being that the product will make his beard look so good that he will have women around him in this way. It is a clever use of the analogical code leading to extra meaning.