This is an example of a stereotype pandering to men. The common conception is that “manly men” drive pickups, disassociating them with women or those who may not be seen as picturesque male. The term phrase “don’t get a hernia” associates the truck with men, thus creating a stereotype in modern media.

Analogical Code inserts an extra meaning or mental comparison to a piece of media. It is often inserted on purpose, but shown to be “accidental” looking. In this ad, there is the image of a man whose “beard” is actually the hair of a woman whom he is embracing. The idea being that the product will make his beard look so good that he will have women around him in this way. It is a clever use of the analogical code leading to extra meaning.

This ad for the show Mad Men depicts the graphic movement of a man falling. While it is a still image, the viewer’s brain allows them to picture it as if he truly was falling. Additionally, the reflective colors off of the building are bright, thus highlighting the black that is the man and the logo.