This Mr. Clean ad implies that women, especially mothers, are only supposed to clean. This goes with the stereotype that a woman’s job “that really matters” is just cleaning the house. It’s even more offensive that the ad implies that even on Mother’s Day, a woman should be cleaning instead of celebrating the day. Also, the ad includes a child which indicates motherhood.

At first glance, someone might look at this photo and see three kiwis but look closer and you see the kitten’s face. Eventually, you notice that the kitten’s body is the middle ‘kiwi’. The brain sees the familiar fruit (the fuzzy hairs, the roundness, and the sticker) and associates the middle object as the same thing as the objects around it since it is so similar to the others. This is called analogical code.