Author Archives: Steven Herring

Analogical codes are groups of signs that make the viewer of the image make a mental comparison between 2 things. The above picture is an example of analogical codes. The building in the picture is constructed in a way that, … Continue reading →

The concept of graphic movement is how an image, such as an advertisement, makes a person move their eyes to either the message or a product through the use of lines, slow curves, horizontal shapes, etc. The image above is … Continue reading →

There are various literal components to this image. The first one is the well groomed baby wearing clothing that someone in a management profession would wear. There is also the words “Don’t irritate your new boss” in the top left … Continue reading →