The concept of graphic movement is how an image, such as an advertisement, makes a person move their eyes to either the message or a product through the use of lines, slow curves, horizontal shapes, etc. The image above is an ad for ajax wipes which shows a cup of liquid being spilled and part of the spill being cleaned before all of it can hit the ground by presumably an ajax wipe. I chose this image because it uses graphic movement in the curve of the spill, which leads the eyes of the viewer to a picture of ajax wipes and the message of “Nothing’s Quicker. New Ajax easy lift out wipes. Take on mess single-handedly.” This is combined with the line of the cleaned portion of the spill, which leads the eyes of the viewer to the same image and message. It’s use of graphic movement makes the viewer move their eyes to the product and the message no matter if they follow the curve of the spill or the line of the cleaned portion of the spill.