An Ethical Issue

Image result for image of syrian boy on beach

The ethics mantra in a professional setting is “doing your job and not causing unjust harm.” Meeting your professional obligations and ensuring that whatever harm may ensue from you doing your job is justifiable are required for you to remain ethical. This image would be considered an ethical issue as it displays a dead boy on a Turkish beach shortly after he drowned in the Mediterranean Sea while he and his family tried to reach England to escape Syria.  This is an ethical issue because while the photographer was doing his job in taking the picture, the image of a dead child is upsetting and may be harmful to people viewing it. They may question why the photographer took the image and say it is disrespectful to the boy who died and his family. However, while the image is upsetting, some may say the harm caused would be considered justifiable as it brings to light the extremity of the Syrian Refugee Crisis and causes people to understand better what the refugees go through. This would then be in line with the Utilitarian approach when looking at the image from an ethical perspective as the benefits of taking the image outweigh the harm it might cause.

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Home-based Counseling Project Assistant

Spring 2018
Non-standard part-time

  • Assist in the development, organization, and implementation of a new course on home-based (in-home) counseling to be taught in Richmond during the summer of 2018.
  • Locate primary literature sources on home-based counseling and compile the material for class use once permissions have been secured.
  • This Graduate Assistant may assist with marketing the course and monitoring student attendance (or other non-teaching responsibilities) during the class.
  • Knowledge of the counseling field required.
  • This GA must be able to work 250 hours from February through July, 2018. 

If you have questions, please contact Dr. Jennifer Apperson,, 434.395.2323

Non-standard Part-Time Academic Assistant
College of Education and Human Services – Counselor Education
Funding Source:  NCG Grant
Status:  OPEN

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Chapter 6

Image result for ethical advertising

In this advertisement, PETA posted a very controversial advertisement about becoming vegetarian; however, it displays an obese individual and makes the viewer believe that becoming vegetarian will make you lose weight. It also calls obese people whales and full of blubber. This deteriorates the reputation of PETA and also puts down individuals who fit in the overweight and obese category; regardless of whether their eating habits caused it or not.

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What are your students thinking?: Schedule a Dynamic Learning Dialogue to find out


Image result for students raising hands

The Dynamic Learning Dialogue is an early to mid-semester evaluation technique that provides instructors with rich qualitative feedback from their students regarding the learning environment in a course. Feedback obtained from a Dynamic Learning Dialogue can be used for focused reflections on one’s teaching to enhance classroom interactions, student learning, and teaching strategies. See below for more information.

Interested faculty members contact CAFE ( to set up an initial appointment


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#WhyITC: Wesley Marshall

In light of recruitment season and in lieu of a #TechTipThursday, one of our staff members wanted to highlight why he decided to join our team as an Instructional Technology Collaborator (ITC). Meet Wesley, a Business Administration major who is in his second semester as an ITC. Come say hello to him and our other ITCs in Ruffner 136 and ask them why YOU should become an ITC!


“Hello! My name is Wesley Marshall and I am currently a senior here at Longwood University. I am working on a major in Business Administration with a focus in Information Systems, with a minor in Computer Science. Besides working towards my degree, you can find me in Ruffner where I work as an Instructional Technology Collaborator. I joined the team in April of 2017, making me a Tier 2 ITC. So far, my journey as an ITC has been a delightful and rewarding experience. As a part of joining the team, I get to work closely with the others that make up the Digital Education Collaborative. Take a look at some of my reasons of what it is like to be an ITC!  

Why did I become an ITC: “I never really planned on becoming an ITC; I was walking with my friend, and ITCs were recruiting, one handed me a flyer. At the time, I did not pay any attention to it until a couple of days later and eventually looked more into the position. After some researching, I decided an on-campus job would be a good idea.”

Why this job is worth it: “Being an ITC, you get the perks of schedule flexibility, working with other students you wouldn’t have a class with, and having a team that cares about you. Oh, and don’t forget, an ITC is one of the highest paying student jobs on campus!”

What’s something unexpected I experienced becoming an ITC: “When I became an ITC, I did not know that I would make SMART goals that don’t just help to develop my skills in the office, but also for my future after college.”  

What is one big characteristic of working on a team like this one: “Working with a group of ITCs every week, we have a staff meeting. These are used to catch up as a group and make sure we are aware of everything that is going on. In addition, these meetings can consist of fun events such as team building activities that help with getting to know your co-workers and develop friendships.”

The support: “From the first interview, I saw that the level of support and care from the people that work here is real. It is different from other places I have worked. Your supervisors actually care about you and want to get to know you.”

One thing I love about the DEC: “Definitely it would have to be the people that I work with; my co-workers and the professional staff here are amazing. We have amazing times working together and getting to know each other.”

The interview process: “Our interview process is unique. So be prepared for a well-rounded interview process. However, do not be scared. It will be well worth it. Think positive thoughts and be confident.”


If you or someone you know would like to apply to be an ITC, apply here! Believe me, you won’t regret the amount of experience you will gain from this job.


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Post # 3 – Generic Criticism

Just last week, Dynasty Warriors 9 was released here in the west. This is a video game that is not-so-popular outside of Eastern world and only boasts of a small following over here in the west. The main objective is to fight through the major battles of Ancient China with the more prominent officers and warlords of the time. The Dynasty Warriors series is based loosely on the Romance of the Three Kingdoms, with some creative artistic license to represent the events and characters.

Essentially, the genre is hack-and-slash video games, and I have decided to criticize Dynasty Warriors 9 through generic participation – which determines whether or not it fits into this genre based on other artifacts that belong to this genre.

Similar to its predecessors, this 9th installment of the hack-and-slash game still hosts the typical characters and the 5 forces of Wu, Shu, Wei, Jin, and Others.

But, unlike the others that came before it, this is primarily where any of the similarities stop.

This installment of Dynasty Warriors has the game set in an ‘open world’, whereas previous games had a fixed map with mountains, rivers, gorges, and/or castles restricting access to certain areas.
Also, DW9 has only one map which shows all of China, rather than having a new map for each stage/battle the player progressed to.

There are actually no more individual battles; the player goes around the map and fight when they want instead of HAVING to engage in battle like prior games.

Also, in previous games, most of the characters had their own personal weapons without any other character sharing it, along with distinct personalities and a change of outfits without bribe to pay for them. As of right now, a good handful of characters have cloned weapons in DW9 and not many outfits come free – you will have to pay for the DLCs.

This game is drastically different from its predecessors – even taking into account the changes the series has made throughout time in each installment. The changes made detracts so far from the other games that it no longer truly fit into the typical Musou hack-and-slash genre.

Here are some of the organizing principles for this analysis:

  1. Gameplay
  2. Mapping (Open world vs Linear)
  3. Characterization

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Post #3 Generic Criticism

Generic Criticism is best described as a group of artifacts that are similar in content and fit into the same categories through that content.  The artifact that I have chosen to look at is an article from Indian Country Today, which is a news organization that releases articles and information on things that influence Native American people across the nation.  The article is titled “In a Rational World, Can Tribal Knowledge Lead Us Into the Future?” and it focuses on the environment along with the idea that maybe Native American concepts can help better the environment.  This article is displaying generic participation by being applied to a category that has to do with the environment.

This article would fit in a couple different categories that we have when understanding generic criticism.  The first would be the environmental category, because the article is focused on how to get the environment to a better place in the future.  This article does kind of have a different take on environmental concepts though, since it is from the stand point of the way Native Americans understand the world.  The article focuses on humans’ role within the environment and how our ideas have kind of developed, which means that it could also be within a public involvement category of the environment.  The Native American influence on the environment has been a more relevant thing within the media in recent years due to the Dakota Access Pipeline and other issues that different Native American cultures have faced.  Due to this idea there could be different categories within the realm of an environmental aspect and the Native American cultural aspect.


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Post #3: Generic Criticism

Kendrick Lamar’s 2012 album, Good Kid, M.A.A.D City, received rave reviews and was even said to have brought West Coast hip hop, a sub-genre of hip-hop comprised of rappers from the West Coast, back to life. His 2017 album, Damn, had amazing reviews, too, yet the genre is listed as simply ‘hip-hop’ and not ‘West Coast hip-hop’. Another sub-genre for hip-hop, conscious rap, is listed. Conscious rap is hip-hop that challenges social norms (such as economical, political, philosophical, etc.) or comments on current societal issues.

Establishing whether or not a rhetorical artifact fits into a genre is referred to as generic participation. It is evident after analyzing the album that Damn is in the genre of conscious rap.

Lamar’s album is focused around the theme of “wickedness vs weakness.” In the song,HUMBLE”, Lamar’s verses flex his wealth, fame, and success, while he raps “be humble” to himself in the hook. While he admits that he is talking to himself in the hook, there have been rumors that Lamar was also commenting on other rappers in the game who had lost their humble attitude.

“ELEMENT” attacks other rappers as Lamar brags on his ability to make anything a hit. He takes a firm position his competition, such as Drake and Big Sean, saying that he can make the same songs they do – but he’ll make them better. He comments on the fakeness of the music industry, and how rappers today do not seem to love the game as much as him.

In “DNA,” Lamar brags that his DNA is better than all of his competitors, pointing out his success and wealth. He goes into a bit of detail laying out the high and low points of his life that he believes his DNA has attributed to, yet he recognizes that his DNA has also held him back at times.

“FEEL” begins with the hook, “Ain’t nobody praying for me,” and goes into the first verse where Lamar points out what he finds fake in today’s society. The second verse begins to brag more on his successes, with lines like, “I am legend, I feel like all of y’all is peasants.” Lamar is talking about today’s world where everyone is trying to get ahead of the next person instead of cheering anyone else on.


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Post #3: Generic Criticism

I will be using generic description to determine whether the Netflix original shows Jessica Jones, Luke Cage, and Iron Fist create a sub-genre of Misfit Superheroes. Generic description is used when multiple artifacts appear to respond to a similar situation and share come rhetorical similarities. To give you a background on each of these shows, here is a short description for each one:

Jessica Jones

Image result for jessica jones

Jessica Jones is a Marvel character with her own show on Netflix. She is a mid-twenties detective with super strength and the ability to avoid mind control. The first season follows Jessica along as she attempts, and ultimately does, defeat her arch nemesis.

Luke Cage

Image result for luke cage

Luke Cage is another Marvel character with his own Netflix show. Cage is an ex-con with super strength and bullet proof skin. Cage has a soft spot for his neighborhood and when a gang member threatens to control the youth, Cage stands up to defeat them.

Iron Fist

Image result for iron fist

Like Jessica Jones and Luke Cage, Iron Fist (aka Danny Rand) is another Marvel character with a Netflix show. Danny has the power of a super-strength fist brought on by chi and must use it to defeat The Hand, a super villain organization of ninjas.

Jessica Jones, Luke Cage, and Iron Fist share the following characteristics that make them Misfits:

  • Few friends
  • Quiet
  • Jobs that keep them to themselves
  • Alcoholics
  • Disliked

Here are the qualities that make them Superheroes:

  • Inhuman physical traits
  • Ability to defeat villains when no one else can – last resort
  • Brave
  • Sense of responsibility
  • Save those in danger

Although the Superhero genre is nothing new, most heroes are romanticized as having a:

  • high moral code
  • fighting spirit
  • charismatic personality
  • costume

Jessica Jones, Luke Cage, and Iron Fist do not have these characteristic, yet they are still superheroes because they have inhuman physical traits and save the lives of others. Therefore, it is necessary they have their own sub-genre as Misfit Superheroes.

The organizing principles for this analysis will be:

  • Unpopular
  • Inhuman physical traits
  • Responsibility for others
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Post #3: Generic Criticism

Two genres of music that consist of a large similarity are alternative, and indie, and fall under the same specific genre of music, as well. When it comes to the two, alternative and indie music both categorize under the “rock” genre of music, meaning that there’s a type of “indie rock” and “alternative rock.” Many frequent listeners of this genre(s) of music would agree that the two sound very similar. For example, I have selected four bands that compose alternative and indie music, and will further explain the differences and similarities, as this concerns the study of generic criticism.

Alternative: The Head and the Heart & Young the Giant 

When I researched “alternative music” the only definitions given were in relation to alternative rock. However, when I pull up the two bands I selected, the genre they fall under, is alternative alone. Thus, the genre of alternative music indicates that it may need a whole separate genre itself. By definition, from , “Alternative rock is a genre of rock music from the underground music scene of the 1980’s and became widely popular in the 1990’s. The term “alternative” was coined in the 1980’s to describe punk rock inspired bands on independent record labels that did not fit into the mainstream genres of the time.” (Audials, 2018). While this definition is helpful in some ways, it does not answer my initial question, that is, “What is alternative music?” If I wanted to know about alternative rock, I would have asked about that specific type of music. With that being said, it brings me curiosity whether the genre, rock, has taken over alternative music, or whether it’s become it’s own genre in itself, because from my understanding, these two bands, which, I’m highly fond of, are not alternative rock, but are simply, alternative.

The difference/similarity:

Now, after more research, it has come to my attention that one difference between indie and alternative music, is that the two portray more loose thoughts and ideals than most definitive types of music. The main difference is where the musicians derived. Alternative music was popular in America, essentially, whereas indie was directly from Britain.  Where these loose genres make up similarities is that they both aim to produce music that one might say “doesn’t follow the crowd.” Also known as, not your typical type of music, whichever that may be. (Perhaps pop, country, hip-hop, more “well-known” genres).

research from:

Indie: Tame Impala & The Shins

When it comes to indie music, this loose genre, falls under the category of rock as well, thus justifying it’s similarity to alternative. Indie music is said to be music that is made independently from common music companies. Indie rock, however, is said to be of the same genre as alternative rock.

research from:

Confused? I am too. Isn’t that the beauty of generic criticism? 🙂 

In conclusion, generic criticism has signaled me to recognize that most genres, of any kind, have deeper meanings, and further names for their genres. In this case, alternative and indie music can fall under the genre of rock, making it alternative rock, and indie rock, however, the four bands listed above compose their own genres aside from the genre of rock. Therefore, while it’s easy to assume one may have knowledge of specific genres, there can also be a whole other meaning, and name, to those genres.

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