This assignment was a group project that encouraged networking, creativity, and research.
We had to research marketing tools used by the clothing industry. We also thought about the importance of color and rhetorical images. The images had to match the topic and context of our product that we were promoting. Organizing the structure of this document was also important because of parallelism. The information had to be presented in a strategic way to properly influence consumers to purchase our wishful closet. We were creative in the sense that we had to make up a business and a product. This project helped me practice and master the ability to use the eight c’s of professional writing. The brochure project also made me focus on the importance of document design. We made sure that the titles and subheadings were also appropriate. We also kept in mind what audience we were particularly trying to reach. In this case we were trying to reach diverse college students who were interested in fashion and design. As a group, we also were prepared to orally present this information to our class. This brochure was easy to organize because we used a free app called Canva Flyers. This program had easy ready-to-use free pictures and templates.