“P&G Thank You, Mom. The Winter Olympics 2018 #LoveOverBias” youtube.com
P&G Commercial for the 2018 Winter Olympics
For my post, I selected an emotionally appealing, and powerful message produced by Protector & Gamble. Their aim at this commercial is to display to their audience how great of a world we’d live in if everyone viewed each other the same way a mother views her child, that is with love. Protector & Gamble’s audience for this commercial is just about anyone from all over the world, because it was made for the 2018 Winter Olympics, which, is watched by millions, from all different countries. Essentially, by showing what an accepting world looks like through a mother’s perspective, this commercial attempts to break the bias opinions of the world, in order to overcome those struggles.
“When the world sees differences, a mom sees boundless potential. For the Winter Olympics 2018, we’re honoring a mom’s role in helping her kids overcome the world’s bias. Just imagine what the world could be if we all saw each other through a mom’s loving eyes.” (Protector & Gamble 2017).
Presented Elements
The presented elements in this commercial are the relationship between a mother and her child. Throughout the commercial, you see children struggling by the pressures of the world/society. Each time a kid falls down, their mother is there to pick them up. For example, when boy dances around, his mom sees a bruise, most likely from a bully. Although he gets beaten up for being different, his mom is always there to love him, we can see it in her face. Or when the kid with the prosthetic leg gets shoved on the bus, his mom is waiting at the bottom to give him a hug. Seeing how nurturing each mother is to her child signifies that this type of love can help people overcome their obstacles.
Suggested Elements
The suggested elements in this commercial are Protector & Gamble’s way of challenging society to look at everyone the way the mothers look at their children in this commercial do. By using all kinds of kids, such as the little girl who wants to be an Olympic skier, but her mom cannot provide financially, to the boy who gets bullied, hence the bruise on his for being flamboyant (as seen when he prances around in tight clothing), and the little boy with a prosthetic leg, the commercial suggests that these people who are “different” are not typically accepted by society, and now we are challenged to be as accepting as mothers are.
The Ideology
The ideology this commercial is aiming for is acceptance, specifically accepting one another for their differences. This commercial indicates that although the world may see these people as different, when we see the way their mother’s look at them, it provokes the audience to feel a sense of hope that if we can love others the way our mothers do, our world can live in harmony. It also empowers the beauty of standing out. Each child in this commercial has something that sets them apart from each other, and from the world. However, what they all have in common is the love their mothers have for them, and as we are able to see how they strive for greatness, and accomplish their goals, the audience can conclude that a mother’s love fixes all. Thus, we must accept people they way our moms accept us.
The use of children and the emotional song make this is a very powerful commercial. I think had the children been represented as adults they wouldn’t be as powerful because society is more excepting of children than adults. I also like how P&G doesn’t promote any of their products, instead they have joined with multiple companies to create a thought-evoking commercial. I enjoyed your analysis and how the commercial is encouraging society to over come social norms.
I love the artifact that you chose! I think that the suggested elements definitely go beyond simply being “they’re good at sports”, it would be great to delve into what may be some hidden ideologies in the commercial such as acceptance, the unknowing future, or the idea that others may no believe in you but if you put your heart to it, you can achieve great accomplishments.
Hi Charlotte!
I really like the ideology of spreading a message of love and acceptance in forms exemplified by mothers. It really does encourage us to look at the differences in others in a positive way. I think the diversity of people in the commercial are an important element to examine as well, as you have people of different races, genders, sexual orientations, and those with physical disabilities. It really sends a message of inclusion and being able to admire all of the different characteristics of others in the unconditional way that a mother would. The music is another element that draws on pathos as its tempo is slow in the beginning as the audience is witnessing the struggle but picks up and becomes more intense and inspiring at the end when it shows scenes from the Olympics, it really gives the commercial a full-circle feel.
This ad definitely succeeds at its emotional appeals. Additionally, by presenting a wide range of minorities (women, racial minorities, kids with disabilities, etc.), the ad becomes more applicable to everyone. The ad also seems to question why we expect this nurturing treatment from mothers but not from each other.
Hey Charlotte!
I really like this commercial, it’s one of my favourites so great choice for analysis. I’d like to see an expansion on the hashtag #LoveOverBias and what exactly the implications of that are under suggested elements. I additionally think that you could go further into what bias means in this commercial. I think maybe putting suggested elements, and presented elements into bullet points would also allow you to think through more small ideas about the commercial, instead of paragraphing one large idea. I think this would be a great choice for essay #2, and I look forward to what other ideas you come up with!
-Charleigh