Related Course Outcomes:
- 1. Analyze and produce writing genres commonly found in the professional world (e.g., business, gov., media);
- 2. Create professional documents that use plain English (clear, concise, and grammatically correct);
- 4. Create professional documents that uses design —standard formats, layout, use of graphics, etc.
- 5. Participate productively in collaborative projects.
Reflection:
The brochure was a fun project to complete because of the creativity the format allows. In this project, my group members and I got to experiment with a variety of font, color, and graphic choices. The appropriate layout of a brochure is not as strict as some other professional documents, but is equally as important. I soon realized that the placement of information on a brochure was critical, especially when the brochure is being used to advertise a product. Since the panels of a brochure do not offer very much space, this assignment also showed he how important it is for writing to be succinct.
I wrote and formatted the back panel describing the packages that my group’s product offered, and I really had to work hard on the wording and formatting so that all of the crucial information was there, but it wasn’t crammed and unappealing to the eyes. I tried varying the font size and color, the spacing between lines and sections, the centering of the text, and bolding of some words and phrases. I really understood how important formatting and design is to a professional document such as this.
Sample Document:
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