“Boot camp” readies students to begin online MBA program
The first MBA “Boot Camp,” an extended weekend residency session that ties students in the online program more closely to Longwood and gives them an opportunity to meet their professors face-to-face, was held July 22-25, 2010.
Known officially as the “MBA Residency,” the on-campus experience was created to aid in the MBA program’s transition from traditional classroom instruction to online. “We added the residency to supplement online delivery with a face-to-face component,” said Abbey O’Connor, Longwood’s MBA director.
Sixteen students in the first online cohort group attended the 2010 residency and started online classes that fall. Part-time students in the MBA program (most study part time) have to attend three boot camps, and full-time students attend two. Boot campers experience the “7 Habits of Highly Successful People,” a ropes course, team-building exercises, case study reviews, guest speakers and final project presentations.
The theme for the 2010 camp was “Leadership Values and Ethics.” Related to the theme, all students were required to read The Ethical Executive by Robert Hoyk and Paul Hersey prior to attending. As their final project, students developed a marketing plan for a local waste-management and recycling operation.
“The residency helps us to accomplish three things: establish the academic rigor that will be expected of all MBA students, develop relationships between faculty and students and help students develop their learning community, and orient new students to Longwood and the MBA program,” O’Connor said.