This ad uses Gestalt’s lesson of positive and negative space. This ad is effective because at first glance you see the positive space that form angel wings, but when you take a second look you see the devil raising his hands to in the negative space. After reading the words displayed the ad for this show makes sense and entices the audience.

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This ad uses the triangle from chapter 2 to show strength in women.

This ad campaign is a representation of the emotional connection from the first chapter.  The reason this is is emotional connection is because every woman knows the what it feels like to be told to shut her mouth and to be quite. This ad plays on that feeling and makes women everywhere want to stand up and use their voice.