For this post, I will perform a pentadic criticism of the popular “I Stand with Planned Parenthood” logo found on numerous posters and social media outlets. The act of this logo is to persuade viewers to support Planned Parenthood and its various efforts to improve men and women’s health. The agent is Planned Parenthood, as they are the obvious protagonist of the piece. The agency is support and the spread of information to ensure that more people will understand and appreciate Planned Parenthood. The scene is slightly abstract for this artifact as the piece appears in numerous places. This means that the scene could be considered either a specific Planned Parenthood location (in which the acts being supported take place) or in the homes of supporters/on their social media outlets (where the logo is often displayed). The purpose of the artifact is to spread awareness for the mission of Planned Parenthood and encourage widespread support.

The dominant term for the artifact is its purpose. The purpose shapes the delivery of the message and the actions of the source.