Journal #5

Throughout my many communication classes I learned many theories that helped explain communication in more detail. The first theory that I saw present during my internship is the Standpoint theory. The Standpoint theory states that someone’s perspective or opinion can be changed due to their day to day experiences. It is also found that the Standpoint theory affects “power status” differently. This can be seen greatly when looking at the various types of donors that can be found all over that we try to reach out to. Because all the donors live in different parts of the country and have had different experiences with Longwood University and the institutional advancement department, their opinions of the process are going to be based off those factors. Another way it can be found is by the donors who give large amounts periodically or by those who give smaller amounts once a year. Each of these types of donors are going to get different feedback and responses from the workers in the office. The second theory, which I mentioned in a prior journal entry, is the theory of intersectionality. This theory states that each individual you encounter has multiple layers that make up their identity. You are not just white or female, but so much more. This can also be seen when dealing with the donors. Each donor that chooses to give to Longwood is different. They donate different sums of money to different funds, but they all receive a thank you letter. These letters need to be tailored to each individual so that it’s more personal and motivates them to donate more. Within this letter, we need to reach out to each layer of the donor, the layer that is a father/mother, Longwood alum, and member of a Greek organization. By doing this we create a more powerful and personal relationship with the donor.