Pepsi recently made  a new ad that features Kendall Jenner that was pulled.  It features a large protest with the message being join the conversation.  It is very rare for a ad to get pulled especially with how long it takes to even make it through the vetting process of focus groups and edits.  

1.  What is it representing?                                                                                                  What is the protest trying to accomplish, who are they representing?  is it black lives matter, Pepsi is asking you to join a conversation, are they trying to say if you have there product I am more worldly?  It’s attempt to connect to the audience falls short because it doesn’t know its audience.   Pathos is what is primary used in this ad since it makes no sense.  Your supposed to have a strong emotion for what  is a overload of new trends that are popular.    Everyone is united by Kendall giving the police officer a Pepsi can because something so small can make all the difference because everybody loves a delicious can of Pepsi.     
2. People think it is supposed to be black-lives matter                                    Apparently black lives matter believes they have a monopoly on protesting while there is very little evidence to suggest that that is.  It is said to be to similar to Leshia Evans The imagery was also thought by some to be far too similar to photos of Leshia Evans, a protester who was detained by law enforcement while protesting in Baton Rouge following the shooting death of Alton Sterling at the hands of police.  While Pepsi may have taken inspiration from this event, that is hardly the first time a individual has approached the police.  Though due to this alone Pepsi will receive backlash from a very strong organization. 
3. Pepsi is attempting to be hip with youth and they think youth are always protesting about something.  While young people do tend to be the main people involved in a protest no protest has ever been as fun as what is shown in that video.  There people playing instruments, dancing all while marching it looks more like a rave then any sort of protest.  It under scores any sort of protest and causes it to look meaningless as just another way kids are having fun.  It makes young people seem like there just out to have a good time and that they are protesting just for the heck of it.     http://money.cnn.com/2017/04/04/media/kendall-jenner-pepsi-ad/                                                                                                                                               http://fortune.com/2017/04/06/pepsi-ad-with-kendall-jenner-twitter/      https://www.youtube.com/watch?v=1YvlqiJwGe8