Yankee Candle Company has decided to follow the fragrance industry’s formula for marketing to men: Change the packaging color and name of your product, say it’s Manly and boom! — dude customers galore. At least that seems to be what they hope will happen with their new line of “Man Candles” (yes that is the official name). Here’s the link to the Huffington Post.
May 18
Manly Scented Candles
