Analogical codes are groups of signs that make the viewer of the image make a mental comparison between 2 things. The above picture is an example of analogical codes. The building in the picture is constructed in a way that, when looking at it from a certain angle, the viewer will see the face and front paws of a cat. I chose this image because it shows analogical codes very well and allows the reader to make a mental comparison between the building and a cat.

The concept of graphic movement is how an image, such as an advertisement, makes a person move their eyes to either the message or a product through the use of lines, slow curves, horizontal shapes, etc. The image above is an ad for ajax wipes which shows a cup of liquid being spilled and part of the spill being cleaned before all of it can hit the ground by presumably an ajax wipe. I chose this image because it uses graphic movement in the curve of the spill, which leads the eyes of the viewer to a picture of ajax wipes and the message of “Nothing’s Quicker. New Ajax easy lift out wipes. Take on mess single-handedly.” This is combined with the line of the cleaned portion of the spill, which leads the eyes of the viewer to the same image and message. It’s use of graphic movement makes the viewer move their eyes to the product and the message no matter if they follow the curve of the spill or the line of the cleaned portion of the spill.

There are various literal components to this image. The first one is the well groomed baby wearing clothing that someone in a management profession would wear. There is also the words “Don’t irritate your new boss” in the top left corner of the image along with a Huggies Sensitive wipe box in the lower right corner of the image. Finally there is the message “Gentle and thorough cleaning for sensitive skin” next to the Huggies wipe box.

The symbolic component of this image is the message that with Huggies wipes you won’t irritate your newborn baby when wiping it, therefore the baby will be less likely to cry and be upset. This will help you to rest and not have to suffer the emotions of worry and panic about why your baby is crying, all because you used Huggies wipes.