Press Release

Reflection

This project was assigned in conjunction with the brochure. As a group, we were expected to produce a press release about our made-up product “translating treasures”, and we decided on the company name KME LLC., a mixture of our initials. We wrote from the perspective of a marketing communicator for KME LLC. and adjusted the language accordingly. The AIDA format was used. I was able to evoke both attention and desire with the statement ” jewelry that sparks communication, connection, and compliments at an affordable price”. This sentence serves to encourage the reader to continue, and also describes how the reader will benefit from purchasing the product. Through the completion of this project, I gained understanding of important tools needed to produce impactful and enticing writing.