Our third assignment was the Brochure. I had never created a brochure before so this was something new for me. However, I was excited to create a product and collaborate with my group members. I used both my textbook and notes that were taken in class to help me with this project. We chose to use bright colors to make our brochure stand out. I was primarily responsible for creating the logo and company name as well as working on the service benefits and offers. We wanted a simple yet rememberable name and logo. We liked “The Proof” because it was easy to remember and because it also gave a sort of mysterious vibe and we wanted to get customers curious to learn more about our product. We chose to go with a simple paintbrush for our logo because we wanted to let customers know right away the type of product we were selling and the paintbrush allowed us to stay in that category, but also leave some questions for customers, which ultimately made them keep reading the brochure. Overall, I had fun doing this project and it was by far my favorite!
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