Web communications staff win 3 national awards
Longwood’s web communications staff received three national awards in January 2011.
In the eighth annual Service Industry Advertising Awards (SIAA) national competition, the web staff received a Bronze Award for Student Blogs in the New Media category, a Merit Award for Trend Line in the New Media category and a Merit Award for WhyLongwood.com in the website category.
The student blogs (studentblogs.longwood.edu) site—featured on Why.Longwood.com, the admissions website—follow the lives of six students through blogs integrated with Twitter, Facebook and Flickr. The site was designed by CRT/tanaka, a Richmond-based marketing firm, in coordination with the web communications team.
Trend Line (www.longwood.edu/trendline) is a series of online videos that contributes Longwood voices to the online conversation, sharing expert perspective on the day’s news, societal issues, popular culture and other topics trending across Google, Twitter and YouTube.
The award in the Website category was for the redesign of the WhyLongwood.com site, implemented in August 2010.
The SIAA competition attracted nearly 2,000 entries from more than 400 advertising agencies and 1,000 institutions from all 50 states and Canada.
