Stereotypes have unfortunately been apart of the world since the beginning of time. There are millions of stereotypes about every person who walks this earth but in this post I want to focus on stereotypes about women and how those stereotypes get used in advertising.
Before going into strictly advertising, the video below does a good job at showing the double standards between men and women when it comes to different aspects in life.
It’s no secret that in the advertising industry, sex sells. The fast food chain Carl’s Jr. (Hardee’s) has definitely taken full advantage of this tactic and are known to release over sexualized ads.
I think we all know that a girl in a bathing suit washing a car has nothing to due with fast food. Carl’s Jr. relied on the stereotype of “the hot girl.” Because I highly doubt that a woman is going to wash her car like this sitting in her driveway. Other companies have also taken advantage of this advertising technique. The app game, Game of War, hired super model Kate Upton to do their ad campaigns and I’m positive it’s not because she’s a huge fan of the game.
Using this method of advertising is sure to get men interested in what you’re selling. There is also advertisements that focus on selling this “hot person” appeal to women. Except, a lot of these ads are for cliche gender role products, like Kraft Dressing. The commercials for their Zesty Italian dressing are without a doubt catering to their female demographic.
In advertising sex definitely does sell, especially when relying on stereotypes like “the hot girl” or “the sexy jock” to get their viewers attention. I’m not sure if the over sexualizing of the human body is ever going to go away, but these stereotypes that advertisements push can effect the way women and men are perceived outside of the television.