People today are always connected to media, to what is happening in the world. Many people view news and information in a way that is tailored to their interests and needs, they find their virtual niche. This is how they interact on the web as well as find out information they need to know; and the media is well aware of it. They use these interests to pull us in to other things that may interest you, according to Ken Doctor’s Newsonomics, “For media companies, it’s a happy coincidence that niche audience interests match up well with targeted advertising.” For them it is easy, because usually birds of a feather tend to flock together. I know personally I use Twitter and other social networking sites to not only socialize but to keep up with news and other media; this medium is one that is popular with people around the same age group as myself and companies are using this to reach more viewers with different niches.
What drew me to this topic originally was the discussion in class about how we all have a niche and some people do not even realize it; this made me want to delve further into the ideas of the digital niches that each of us belong to. I believe it is important for us to realize and examine this idea that media producers fit us all into these little molds expecting us to jump at the bit when anything new that would catch our attention is presented. It is important to be able to sit back and think about whether that advertisement really does apply to you or do you just think so because it is being advertised to you? This is something the society should be conscious of and why I believe it is a good discussion topic.
Many of these sites are not even news related, they are just branched off of bigger corporations including news media. Many audiences that have been targeted in the past are now absorbing information in a timelier fashion due to the digital age of news and information, making these sites even more of an asset to an advertiser or news media company. According to Marsha Friedman in her article, “How to Reach Your Niche Market through Mass Media,” “the trick is figuring out what aspect of your…message appeals to consumers, and then building your… message into a pitch for a print story or radio or TV interviews that puts the consumers first.” The media is figuring out what sells to who and are selling like crazy in niche markets.
A web-based Niche News site are, “not the mass-media sites of metro newspapers, magazines, television or radio news. However, Web-based/Web-first niche sites started by traditional media organizations (e.g., Gannett’s MomsLikeMe and Lawrence Journal-World’s Lawrence.com or KUSports)” according to Jane Stevens from the University of Missouri. Niche markets are ones targeted at specific people, ad’s that people who like one product or news site will probably like. For example I use Facebook and Twitter as stated earlier and I see advertisements that are targeted at me every day. The photo below is an actual photo of my Facebook page, with advertisements targeted at me included.
I believe this is important for consumers to realize because people need to be aware when they are being sold to otherwise the media moguls win.