Proposal Letter
Social media has created a more informed society, and nobody can argue that, but the issue we don’t take into account is if the information is accurate. Social media can be used to share national or even international news in a less than a minute after it occurs. An average spectator we can pull out a phone and upload to our social media account a message detailing it far faster than it would take a news crew to arrive and cover the scene. The issue we face with this increasingly fast civilian reporting is the integrity of their postings. The news articles found on social media web sites tend to lack the full perspective of a story, whereas a story presented on television or in the newspaper often has had time to fully understand a situation and gather all of the story to report on.
A good way to visualize the difference between these two things is by looking at wars versus battles. Let’s start by looking at World War II and the Siege of Warsaw in which Nazi Germany invaded Poland, and Poland surrendered Warsaw. If this were the only thing a spectator saw in regards to the war they might assume Germany won, but if we looked at the war as a whole, we can see they clearly did not. This is the same for politics, you may see that Trump won a certain state, but maybe he lost all of the other forty-nine states. Without context, many of the social media reporting is subject to bias and error.
The other side of this social media reporting in all has created a more informed society. Many young adults would generally not read the newspaper or watch the television broadcasts of the news stations, but being able to see the news on a media platform that they often use makes it more easily accessible. The ease of access that the social media platforms provide are a great way for people to stay in touch with what is going on in the world. The amount of Americans alone who get their news from sources such as Facebook and Twitter are growing each year. Studies done in 2015 show that of the American adult population, 66% use Facebook, and 41% of them get their news on Facebook. Not only are Americans using Facebook, but they’re also using Twitter. Twitter is a much smaller portion of the adult population, only 17%, but of that 17%, 10% receive their news from it as well. (Barthel, Shearer, Gottfried, Mitchell 2015) Although this seems like it’s increasing awareness in society and creating a more informed society, there are many issues that lie beneath it.
The first issue I’d like to bring up is the validity of the articles and civilian journalists. “Schmierbach and Oeldorf-Hirsch (2012) proposed that information posted by citizen journalists can be unclear for both Twitter and blogs because most citizen journalists write only for personal gratification so that most contents reflect a lack of professional aspirations.” (Zhuang, 2014) This being said, often times when a tweet is sent out or a Facebook post is made by someone regarding a news story, it contains information that isn’t reliable. This information is littered with bias and errors due to personal input. When you watch a television broadcast by a qualified news reporting company you do not need to take these things into account. Bias is just one of the many issues with civilian journalists, as Zhuang states, “citizen journalists lack credibility as they lack the essence and substance of real journalists. Privacy infringement, cyber-bullying, vituperation, and obscenity still appear in new media. Compared to professional journalists who play the role as good gatekeepers, citizen journalists are untrained; therefore, citizen journalists might not closely check information, and this could lead to many rumors, which may negatively affect society.” (Zhuang, 2014) News reporters are of vital importance due to their transparency with the stories they report on. They keep their bias absent from reporting and use facts from the story in order to depict an event rather than give their insight on it.
False articles are more likely to have quick witty titles such as, “You won’t believe how low gas prices are dropping in your area!” instead of “Gas prices drop to $1.95 a gallon.” These quick titles grab the attention of the reader incentivizing them to read it instead of other articles or posts. In the event that these articles get shared by a large population, we can see the “brainwashing” take place. “The phenomenon that information, even if it is unfounded, will probably be accepted if enough individuals repeatedly mentioned it. Also, people tend to change their thoughts or habits by taking advice from their friends.” (Zhou, 2015) This phenomena that Zhou outlines in his paper is one of the primary ways we see false information spread in social media.
Now that bias has been touched on, I’d like to look at the credibility of the source, one of the main reasons to avoid citizen journalists. Zhuang highlights five points to be the main criteria for a proper journalist, “accuracy, fairness, completeness, reliability, and trustworthiness.” These five things are like a checklist when looking at a potential candidate from whom you could receive news reports. Many Facebook and Twitter articles are either unreliable or just wrong altogether. Some specific examples of this include social media events from the Boston bombing in 2013. On April 15, 2013 a man was attending the Boston Marathon and set off a bomb near the finish line. Many photos came from this catastrophe, and as a result many false stories did too. One of the most widespread of these false stories was of a man kneeling down next to a woman, and the story suggested that he was a runner in the race, planning to propose to his wife after crossing the finishing line, yet the entire story was false and the man had no connection to the woman. (Gross, 2013) The use of social media clearly opens up outlets to media sources that lack credibility in the area of new reporting. Many less accomplished news companies utilize the social networks as a shot at a larger audience for their stories. These stories are often supplemented by first hand recordings which can create many issues which inaccuracies due to contextual loss.
Although the only issues highlighted previously have been negative, there are positive factors to having information spread in such a rapid manner on social media websites. One of the largest things that social media remedies is the strict distinctions in the medium between newspapers, radios, and televisions. “For example, newspapers can only carry text and photo while radio can only carry audio. The Internet, however, has blurred these distinctions, since a website can carry text, visuals and audio at the same time.” (Swasy, 2015) Swasy describes that the internet has captured the ability to use all mediums effectively and efficiently. The ability to reach out to a reader or viewer by capturing their attention through multiple mediums increases the likelihood of people interacting with it. This is important as more people begin to phase out products like newspapers and traditional television cable packages, the need to remain informed using their daily outlets changes. Year to year, newspaper revenue, from 2003 to 2013 it has dropped over 50% (Barthel, 2015) and of the newspaper revenue still being made, the ratio of digital to retail has only been increasing in favor of the digital users. It is no real news that news reporting is quickly moving to the new mediums such as Facebook and Twitter, or are at least using it to supplement their routine broadcasting schedule.
As a secondary support to news reporting on social media outlets, studies have shown that even when watching television, an individual with a phone or tablet is more likely to be moving their focus to their secondary screen. (Kätsyri, 2016) This further supports news reporting in social web spaces as it inherently gives it a wider exposure.
My proposal to the issue within social media news reporting is one that falls in line with Twitter’s recent 2015 implimentation, “Project Lightning.” While social media is a place to represent your opinion with your voice, it should also be a place in which you can turn to for reliable news, and with that it needs sanctioned news reporting. Twitter’s Project Lightning was “a feed of tweets, images and videos about live events as they happen, curated by a bevy of new employees with ‘newsroom experience.’” (Barthel, 2015) This is a good start, but the idea needs to be put across all platforms. Implementing this into Facebook, Instagram, and other social media outlets are a good step in the right direction in order to spread accurate, reliable news in a quick manner. This can easily be done by common news reporting outlets such as CNN and NBC. With a little cooperation from departments within the news groups and the social media outlets, this could be achieved.
One of the issues presented here is the validity of the articles or stories posted on social media considering the fact that “a significant proportion of social media users share links to news stories,” (Bright, 2016) there would need to be a way to distinguish which of these are credible or reliable. Looking at Twitter again for some inspiration on the matter, they’ve got a system that has been around or quite some time, the idea of a “verified” user. Twitter defines a verified user as such: “Twitter verifies accounts on an ongoing basis to make it easier for users to find who they’re looking for. We concentrate on highly sought users in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas. We are constantly updating our requirements for verification. Note, verification does not factor in follower count or Tweet count.” (Twitter, 2016) By implementing a similar system we can allow a user to easily see if the source of an article is a verified account. In the case of Twitter, if we narrowed down the verification to specific groups, allowing a “verified news account” to be added, then you could be certain you’re retrieving information that is qualified and accurate. By providing this feature it’s possible to hit Zhuang’s five item list for reliable news reporting: accuracy, fairness, completeness, reliability, and trustworthiness. Not only does this method of “verified accounts” seek to solve the reliability issue we have with news sources on social media outlets, it also helps deal with the “brainwashing” effect that could happen with the widespread false information as.
It is clear that in the current day an age, information moves fast. It’s difficult to determine on your own whether or not a news crew is reliable on the fly. By implementing these simple additions to the social media outlets used by the masses, we can quickly start creating an informed society that is not taught through Buzzfeed. Accurately portraying information and news on a national and even international level is something that should not be overlooked. Reliable news should be available to everyone, and with these minor changes I think it’s possible to stop the spread of false information through civilian journalists without silencing their voices. While I feel extremely passionate about keeping accurate information available, it is important to note that the internet and social forums are a place for speaking your views and opinions, but there needs to be a way to distinguish an opinionated source from one that is valid and credible, such as an article from a verified account.
Bibliography
Barthel, Michael. “Newspapers: Fact Sheet.” Pew Research Centers Journalism Project RSS. Pew Research Center, 29 Apr. 2015. Web. 13 June 2016.
Bright, Jonathan. “The Social News Gap: How News Reading And News Sharing Diverge.” Journal Of Communication 66.3 (2016): 343-365. Academic Search Complete. Web. 15 June 2016.
Greenwood, Shannon. “One-in-Ten U.S. Adults Get News on Twitter, While About Four-in-Ten Get News on Facebook.” Pew Research Centers Journalism Project RSS. N.p., 10 July 2015. Web. 12 June 2016.
Gross, Doug. “5 Viral Stories about Boston Attacks That Aren’t True.” CNN. Cable News Network, 17 Apr. 2013. Web. 13 June 2016.
Kätsyri, Jari, et al. “Negativity Bias In Media Multitasking: The Effects Of Negative Social Media Messages On Attention To Television News Broadcasts.” Plos ONE 11.5 (2016): 1-21. Academic Search Complete. Web. 16 June 2016.
Swasy, Alecia, et al. “Traditional Reporting More Credible Than Citizen News.” Newspaper Research Journal 36.2 (2015): 225-236. Academic Search Complete. Web. 16 June 2016.
Twitter. “FAQs about Verified Accounts.” Twitter Help Center. N.p., n.d. Web. 15 June 2016.
Zhou, Cangqi, Qianchuan Zhao, and Wenbo Lu. “Impact Of Repeated Exposures On Information Spreading In Social Networks.” Plos ONE 10.10 (2015): 1-21. Academic Search Complete. Web. 15 June 2016.
Zhuang, Ziqi. “The Importance Of Citizen Journalists In New Media When Reporting On Catastrophes.” Global Studies Journal 7.3 (2014): 21-39. Academic Search Complete. Web. 14 June 2016.
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