Media Criticism Spring 2012

Part 1: Deconstructing Super Bowl Ads

M&M’s Says ‘It’s That Kind of Party’ at the Super Bowl

The M&M’s “It’s That Kind of Party” advertisement begins as a brown and bespectacled female M&M (Ms. Brown) is tells a story to two women at a sophisticated cocktail party. When a male party guest laughs in Ms. Brown’s direction, one of the other women says, “He thinks you’re naked.” Ms. Brown declares that her […]

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