Media Criticism Spring 2012

Part 1: Deconstructing Super Bowl Ads

Vampires Can’t Handle It…We Can

When I first watched this advertisement released by Audi during the Super Bowl XLVI, I instantly thought of Twilight. That should come to no surprise considering the time and setting of the commercial. For those of you who tuned in, it was undeniably a touchdown for Audi. Out of all the slots that were filled for $3.5 […]

America’s Half Time, Advertisement or PSA?

The Super Bowl this year had an ad for Chrysler motor vehicles, it featured actor and director Clint Eastwood. Beth Wood’s Anticipated Super Bowl 2012 Ads reports that super bowl commercial spots this year were around $4 million dollars for a 30-second timeframe. Chrysler’s commercial was around 2:00 minutes. So Chrysler dropped some serious dough for this commercial. […]


The Super Bowl and the commercials played throughout the game are a popular anticipation at the start of the new year. After the Christmas and New Years parties are over, people begin to plan their Super bowl party; who is … Continue reading

“The Dog Strikes Back” With a Lifestyle Change

According to the Los Angeles Times, “The Dog Strikes Back” by Volkswagen was a hit during the 2012 Super Bowl with its furry star (James, 2012). The commercial starts out with a dog watching a shiny red car pass the house. When he tries to go chase it, he is too fat to fit through the […]

John Stamos, What more could a girl ask for? Yogurt maybe?

Full house favorite John Stamos entered the home of many when he  teamed up with actress Jessica Blackmore for Dannon’s Oikos Greek Yogurt commercial “The Tease” for the Superbowl XLVI . “The Tease” began with Stamos playfully teasing Blackmore with a spoonful of the greek yogurt. Every time she thought she would get a bite, […]

Even Vampires Can Be Persuasive

As always, this year’s Super Bowl was filled with dozens of creative, attention capturing advertisements. One that especially caught my eye was the Audi S7 commercial featuring a group of teenage vampires partying in the woods – campfire and all. It then shows a jock-like male vampire driving an Audi to the party with a …

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Get Up Offa That Thing!

Bolt’s Reassessment* Ever felt down in the dumps?  Follow “Bolt” the dog’s example and getup offa that thing!  Listed as one of the 10 Best Super Bowl 2012 Commercials by, Volkswagen’s Super Bowl ad, “The Dog Strikes Back” tells Bolt’s inspiring story.  The target audience of this commercial is most likely upper-middle class women.  The […]

Do I Get Chocolates, Too?

On February 5th, over 111 million people tuned in to see the most watched televised event ever:  Super Bowl XLVI (de Moraes, 2012).  Some people watched to cheer on their favorite team, while others were intrigued about the highly anticipated commercials.  One ad in particular, debuting right before the halftime show, served as a reminder […]

Have No Fear Chevy Silverado is Here

  Finally we can stop worrying how we can survive the 2012 Apocalypse, at least according to Chevrolet’s new Silverado commercial. The popular post apocalyptic ad aired during Super Bowl XLVI for the “longest-lasting, most dependable truck on the road” (Chevy 2012). This advertisement set up a futuristic illusion of how four men survived the […]

The New Skinny Minny!

Have you ever had the urge to leave your house and chase a car but realized you could not because a) you are not fast enough and b) you are out of shape. Maybe you have never had the urge to chase a car but maybe the thought of exercise has made you realize that […]

Is She…? She can’t be, it’s a commercial! has always been known for their commercials, especially during the Superbowl season, but have they taken it too far this time? During the 2012 Superbowl a GoDaddy commercial aired that starred Danica Patrick, Jillian Michaels, and Natalia Velez. In this commercial both Patrick and Michaels were painting Velez discussing their new “.co” domain name, […]

King’s Court Over Ruled: PEPSI FOR ALL!

For everyone that thought Pepsi was only for those who had a young mindset, never fear, but the King’s Court has a new ruling that Pepsi is now for ALL! On Sunday, during the Super Bowl, Pepsi Co. issued a new type of advertisement from their traditional “For those who think young” advertisements, to widen their […]

Mr. Sandman Bring Me Motley Crue?

As many people do, when a commercial comes on, I change the channel to something that’ll interest me more. For me, there is only one exception, Superbowl Sunday. As most Americans do, I watch the game mostly for the football. … Continue reading

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