Media Criticism Spring 2012

Part 1: Deconstructing Super Bowl Ads

“The Dog Strikes Back” With a Lifestyle Change

According to the Los Angeles Times, “The Dog Strikes Back” by Volkswagen was a hit during the 2012 Super Bowl with its furry star (James, 2012). The commercial starts out with a dog watching a shiny red car pass the house. When he tries to go chase it, he is too fat to fit through the […]

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