Media Criticism Spring 2012

Part 1: Deconstructing Super Bowl Ads


Today, there are over 400 million users on Facebook from all over the world (Budden, Elkersh, Vicknair, & Yancy, 2010, p. 7). Social networking sites like Facebook, Twitter, and LinkedIn have blown up over the past few years. They give people the opportunity to connect with others to create lasting friendships, business partners, and more. However, […]

How Journalists Now Need to be One-Man Bands

A lot has changed since what skills journalists need to have. Traditional media has been taken over by the technology revolution. If journalists want to be successful or if someone just plans on becoming a journalist they have to prepare for the future. Through my journalism classes and my own observations I have seen this first hand. The problem is if future journalists don’t recognize the need to pick up these skills they will […]

The Life and Times of Social Networking

Social networking is the new fad nowadays. Everyone I know probably has one or more of the following: Facebook, Twitter, MySpace, Tumblr, Flickr, or Pinterest. Even I will admit that I have the majority of these, and visit them all dozens upon dozens of times every day. They help me keep all of my friends …

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Find Your Own Niche

What is your niche? If you don’t have an idea now, the Internet’s wide access to specialized web pages can help you find that out. General news stories appeal to the traditional print newspaper audience, but the web opens up opportunities for people to read exactly what they are looking for. Whether your niche is […]

You Can’t Sit With Us!

You’re sitting in your room reading a newspaper, just doing your thing. When all of a sudden you hear a little ring on your computer. Not knowing what it is, you go over to check it out. Turns out one of your friends just read an article on somebody’s blog. You start reading it, and […]


According to Ken Doctor (2010), the author of Newsonomics, the 7th out of 12 laws he determines that are shaping our news world today is how Reporters are now becoming more avid bloggers. It seems like any credible news reporter also has their own blog-site where they write stories sometimes twice or more a week. […]

How Social Media Has Changed the Game for Journalists

Social Media has affected journalists in a huge way. It has completely changed the way many journalists’ report and research stories. I have noticed this myself by watching media on T.V. and reading articles. Journalists in the past were not so fortunate to have so many different tools at their disposal. All they had was a notepad and some intuition.  I for one have used social media […]

Dateline: Watch This Show!

While watching the show 30 Rock I noticed that they often times poke fun at products created by the company General Electric.  After doing some research I found that until recently NBCUniversal was owned by the conglomerate General Electric until … Continue reading

We’ve Come a Long, Long Way Together

When I hear people debate about advances in technology, I often hear two opposing sides.  Some say that the internet is something that they absolutely cannot live without; others claim that dependency on technology is ruining our lives.  What do I think?  I would have to agree with both sides.  I’m not the type of […]

Digital Dominance

We have entered an age where increases in technological advances are beginning to exceed some human capabilities.  Our economic problems are the main cause behind America’s job shortage, but many people blame advancing technology for the job shortage as well.  Authors Erik Brynjolfsson and Andrew McAfee of the e-book “Race Against the Machine” write, “Many […]

Technology versus humans, who wins?

I ask you to picture a typical day and count how many times you think you use any piece of media technology. For me, I counted over 65 times a day I use media technology which includes my laptop, the internet, television, radio, iPod, and cell phone. These tools are used all over the world […]

Regional Today, Local Tomorrow

Take a minute to think about how many newspapers are delivered to your house. My family gets three delivered to our house; the local one, the more local one, and the really local one. Since technology has transformed the way … Continue reading

I blog,Therefore I Report!

Have you noticed that many newspapers writers write not only for their company but also have a personal blog? In this day and age taking advantage of technology is the best way to stay ahead of the curve. Many people do not believe so but many newspapers are transferring to online sources, as stated in […]

How Do They Know That About Me?

Have you ever wondered how the advertisements on Facebook knew what you like? Well every computer has a small file called a cookie, or HTTP cookie, which stores information about all the websites you have visited. There are many different jobs a cookie can do. A cookie may store information about how you like to […]

Tech Savvy

Technology has been taking over the news world for at least four years now. Journalism has received a makeover and news has become just a click away. My parents still read the newspaper every morning and I have observed that mainly people from the generation before the technology boom, read their hardcopy newspapers as well […]

The Rebirth of Local News – How Hyperlocal News Sites Are Helping

As I’ve written before, newspapers have been closing their print editions or closing their doors forever. Local newspapers have been hit the hardest by the Internet age. Fear not though, the same element that has led to the closing of local newspapers has also led to its rebirth in the form of Internet startups.   […]

Bloggers are Reporters; Reporters are Bloggers

Or at least they should be. The most successful of news giants are taking to the internet and their reporters are blogging. They’re “blog posting” more than they’re “story writing. (Doctor, 123). The New York Times hosts more than 70 blogs. The Journal News has over 50. These companies have their staff blogging, not outsiders. […]

Bigger Might Not Always Be Better!

Do you know who controls what you see? Times have changed from when our parents watched the news. Over the past 20+ years the amount of companies controlling the news we see have decreased from 50 to about 6. According … Continue reading

Spread the Word

In today’s world its all about the digital. Newspaper’s are moving to online versions and hiring bloggers to offer a more relaxed version of their news. Now that their online, its now time to drive traffic to their sites. This is where marketing comes in. Just as with reading print newspapers are becoming more of […]

Get Your Eye on the Target, and Shoot!

Do you ever wonder why certain advertisements pop up on the side of your webpage? Has it ever occurred to you that the advertisements are directed right at you? It’s almost as if the company promoting the product knows that you may be interested in what they are selling. Well here’s a reality check, they […]

The Rise of Blogging in the Newspaper World

Blogging has been popular among amateur writers for years. Recently, professional journalists have explored with blogs and incorporated them into their newspapers’ online site. According to Schultz and Sheffer (2009), “online technologies could help media businesses improve efficiency and effectiveness and enhance communication with audiences” (p. 30). Since some companies have not made the move to the […]

“Class, Please Pull Out Your iPads!”

Technology is so simple to use for today’s generation. Hand a middle school or high school student a new phone, laptop or tablet and they will have that thing up and running and surfing the web in no time. Kids … Continue reading

The Times They Are A-Changing

In Ken Doctor’s Newsonomics, he discusses the new trends that are shaping the future of the news.  He hypothesizes “Twelve New Trends” that will shape the news we receive.  Trend, or “law” number two is “The Digital Dozen Will Dominate” (Doctor, 2010).  The “Digital Dozen” consist of global-reaching companies that will “dominate” the news business.  […]

What’s a Newspaper?

What’s a newspaper? That’s a question that future generations might very well ask. Technology is changing all time. The way we access information today has completely changed the game for traditional news media. Ken Doctor author of Newsonomics: twelve new trends that will shape the news you get, writes how online media today offers so many more choices than before. […]

Take Comfort in Rituals

Since I was little, I remember the news being a part of a daily ritual.  In the mornings,  my mom or dad would always walk outside to get the newspaper with a cup of coffee in hand.  At the end of the day, we would flip through news channels to get the scoop on the […]

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