Media Criticism Spring 2012

Part 1: Deconstructing Super Bowl Ads

Trapped Inside an Ad

When one thinks of ads it’s most likely that they will think of the ones seen on television or in a magazine or something that they heard on the radio, but in today’s world ads are everywhere. In fact “The average American child watches an estimate between 25,000 to 40,000 television commercials per year.” ( […]

Catchy Shows For Little Joes

What do you want to do when you grow up? When asked that question a majority of children respond with, “I want to be an astronaut, a doctor, or maybe even a firefighter.” Well that used to be the case before advertising started making such a huge impact on kids and their futures. Nowadays the […]

Helpful to Your Product, Harmful to Your Children: Advergaming Decoded

Advergaming – you’ve probably never heard the term before unless you happen to be the creator of advergames. So what exactly are advergames? Advergames are Internet based games, usually linked with a food or toy product that combine the product’s marketing message with the game experience. Essentially, the game is really one long, repetitive, and […]

Where’s My Tiara?!

We all remember those Disney classics like Snow White, Cinderella, Sleeping Beauty, and Beauty and the Beast. We witness their beauty and grace always exemplifying what it means to be “lady-like.” Although these films are entertaining and boosting the self-esteem for young girls, the end result could lead them to become monster toddlers. Disney movies […]

The Magic of Advergaming

Rewind to your elementary school days.  Your mom has dragged you along to the grocery store, again.  You trail behind her as she pushes the shopping cart through the cereal isle when, suddenly, your dream cereal catches your eye.  You’ve seen the entrancing commercials; even eaten it at friends’ houses; and can confirm that this […]

When I Was Your Age…

For most children when they talk to their parents or grandparents, the stories usually start off  with “When I was your age…” or “When I was a kid…” and then go into a long story about how they did not have the technology that is available today. But when we look back on our childhood, […]

Born And Raised A Comsumer

Clothes. Food and water. Shelter. These are the bare minimum of essentials a person needs to live. In today’s society, we also need a way to communicate with people, means of transportation, and a college education. But ask a 4th … Continue reading

Lucky Charms For Life

For 48 years, General Mills cereal brand Lucky Charms has been a household favorite for children and adults alike.  Despite this, a closer look is needed at the company’s advertising techniques.  More specifically, the cereal brand uses online advergaming to … Continue reading

When Gaming Gets Gruesome

Who remembers Millsberry? Candystand? Nabiscoworld? Though these websites had games, giveaways, and things that created entertainment for hours, little did we know back then that we were being subject to what is known as “advergaming”, or marketers’ newer way of incorporating food advertisements into online videogame websites to entice children to buy their products. Society …

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Barely-Clothed Seven-Year-Olds?

The word “scandalous” comes to mind when walking into an Abercrombie Kids store. A huge photo of a barely clothed boy, probably twice the age of the target audience, catches your eye. A girl in a micro mini skirt and a low-cut tank top covers the next wall. As you browse, you realize the clothing […]

Danger! Danger! Advergamer

Marketers have been advertising since the 1920s using “paid public presentations of goods and services in a variety of media to influence consumers’ attention to, and interest in, purchasing certain products” (Calvert 2008). After the invention of the television, one of the main targets for advertisements became children. It is estimated that children view approximately […]

Why We Could be Hurting Children’s Futures. The Ethics of Advertising to Children.

Children are exposed to 40, 000 ads on television alone according to an article from the Official Journal of the American Academy of Pediatrics. Besides television we have the Internet, magazines, social media sites, school and more. The amount of media children are exposed to is outrageous. What effect does this have on children? Are […]

Happy Meal, Sad Meal

Forty billion dollars.  It may be shocking to hear, but that’s the amount of money that children spend annually.  That amount is in addition to the 700 billion dollars of annual spending that is influenced by children.  Needless to say, children play a significant part in the consumer world. For every piece of information that […]

I Got Congestive Heart Failure in My Happy Meal!!

“McDonalds, McDonalds, Kentucky Fried Chicken and a Pizza Hut”. Do you remember hearing or even singing that song on the play ground or even in class during Elementary School? What about competing with your friends to see who can collect … Continue reading

I Got Congestive Heart Failure in My Happy Meal!

“McDonalds, McDonalds, Kentucky Fried Chicken and a Pizza Hut”. Do you remember hearing or even singing that song on the play ground or even in class during Elementary School? What about competing with your friends to see who can collect … Continue reading

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