The usability of Expedia.com, a travel site to help book your traveling needs, is very user friendly. This site has great graphics that draw you into the site and make you want to travel. The way they used their layout to separate the different things you can book and things to do works very well. This aspects lets you search and chose between what you want to book from flights to cruises. The use of the search on each section is also very user friendly, by simply having to enter basic traveling information. On there homepage, it has everything you want and even top destinations and why to use Expandia to prove their credibility. There is also an app for smart phones and tablets which comes in handy when traveling. Their mobil site is also very easy, quick, and brainless to navigate. Overall the website is not overwhelming and follows all of the key points of being a usable website.
The usability of Kayak.com, another travel site that focuses on comparing the prices of different travel sites, comes from a minimalistic approach. They simply have links for hotels, flights, cars, and packages compared to the bigger variety on Expedia. This site does not have a home page other than just having to click on the logo which most people probably don’t know exist. The search engine for each traveling need is simple and easy to use. Their is also one login button at the top that can direct different places. The explore link on the login however are not related to “loging in” which can be confusing. To prove their credibility it shows that it is know for being the best travel app in the world and how it can send price alerts. I like the mobil site better and think that it is easier to use with a list of what to book that sends you to enter your traveling information. Overall the sites simple approach make it easy to use.
The usability of Tripadvisor.com, a traveling website, has an eye catching appeal. The site is very difficult to use however. With sending you to multiple pages and pop ups its hard to navigate through. The site proves its credibility with reviews that are show on the top of the home page. The image of the page really draws you in to the main attraction, to plan and book your trip. This feature is very usable and even can recognize your current location if setting allow. The site has main attraction links which draws in viewers and is easy to use. Tripadvisor also has a way to see your Facebook friends which is a useful option to get people to stay on your site and draw them in to see where their “friends” are going. There is no home link which makes it difficult when you get deeper into the website to find your way back to what you were originally looking for. The mobil site although not as eye catching is a lot easier to use. Overall Tripadvisor is good for research on where to go, it has unique aspects that draw you into the site but does not have easy navigation.
Expedia, Kayak, and TripAdvisor are all ways to find out how much a flight or hotel would be when traveling. Trip advisor and Kayak both do not have home links which makes it difficult to navigate back to what you were originally looking for. All three do a great job of establishing credibility. Another good aspect of these sites is the apparent search bar to enter any information needed to find what you want to book. They also all have usable mobil sites that are great for people on the go and easy to navigate. In conclusion, these sites all have the basics to book what you want when you travel.
All three sites, although used to book traveling needs all come from different perspectives. Expedia’s focus is on booking and covers the largest base of things from flights to cruises and activities. Kayak’s method is to compare prices from other travel sites to find you the best price to book. Last, Tripadvisor comes from another angle that helps you find the “best” places and restaurants while allowing you to stay connected through Facebook. Expedia is the only website out of the three that include a home page which allows for easy usability. Trip Advisor is the only site that includes a social media outlet that connects with the site. This site is also the only one that has a clear log in and join button that shows direct purpose. Kayak is the only website that really embraced the idea of simplicity and uses a lot of white space by not having a distracting background.
Positive Aspects of Usability
Expedia wins for the most usable website out of this bunch. Having a navigation bar with a home page link and also having links that keep you on the page but still allowing you to book and search different travel needs makes this site very easy and non-distracting. When looking for a travel site to book you trip on this is what you want to ease the stress. The site has easy access to your account and trips, proves its credibility on the first page, has inverted pyramid style information, uses great graphics to draw you in, and has good links below that help you find great deals. While Kayak seemed a little too simple and doesn’t draw in the eye of the customer and trip advisor has small font in the header making it hard to navigate. The best thing on these websites for usability was the ease of searching by just having to enter the basics that aren’t too overwhelming.
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