“If she’s easy, she won’t be amazing. If she’s worth it, she won’t be easy.”

I was sitting in my family room talking with family and friends after work while home over winter break. Somehow we got on the topic of dating in college; my brother and his friend explained that they felt like it is really hard to find a girl that isn’t slutty and how they have absolutely no interest in dating a girl that has “gotten around.” For years now I have been introduced, again and again to that same feeling that many guys seem to have about dating the easy girl. Even with all the progress women have made in society, the idea of sexual expression and promiscuity is an issue that we are still teaching young boys to see as an unequal right. We teach the young boy that it is okay for him to engage in promiscuous activities with a girl but that coincidentally, that same girl is not worthy of pursuing a meaningful relationship with.

"That’s how you compete with sluts.  Be a wife.  Be a woman."

“That’s how you compete with sluts. Be a wife. Be a woman.”

I believe that we are instilling a value in boys and young men that is incredibly juvenile and insulting, but it is even more disappointing when you think about the individuals that are predominantly encouraging this attitude towards dating a slutty girl. I grew up in a household with two parents, two brothers, and a sister. The double-standard of sexual expression is very much supported by the father figure in many households; supports the son in pursuing girls but cringes at the idea of his daughter with a boy. While this double-standard may teach young girls that promiscuity is bad, the father isn’t usually the one that discourages the boy’s relationship with a slutty girl; it is us females and those who become mothers, aunts, and mentors to the male youth that makes men feel like it is acceptable to see a woman as having less worth based on her sex life. We, as women, are active or are likely to become active in reinforcing the idea in the male mind that if a girl doesn’t “respect herself,” why should you respect her?

This issue can be related back to symbolic intereactionis and the idea attached to gender roles. The symbolic interactionism theory suggests the idea that activities and behaviors we engage in are expected to match with how our culture view gender. These behaviors are accompanied by societal values and help shape how we view ourselves and the different genders as a whole. Our culture has influenced society to believe that men can act in sexually promiscuous ways but that it is not respectable when a woman does the same thing. Men are fine with having sex with a willing woman but when it comes to relationships, they value the expected feminine behavior; one that is pure and innocent.

I believe that teaching the male population that a slutty girl is worth less is wrong. Women are expected to behave in such a way that has literally shaped the way men see worth. I believe women need to be aware of how they are  reinforcing this attitude attributed towards female promiscuity. I know that I am worthy of a meaningful and loving relationship regardless of my sexual behaviors, and I would like to believe that men would feel that too.

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3 Tips for Successful Branding

As the day goes on we are faced with many different brands and sometime we don’t even realize it. We could see these brands through radio advertisements, commercials on the television, social media, posters, clothes, and many other forms but sometimes we don’t even think twice about it. For instance in my Persuasion Theory class we watched a movie about Run DMC and the song that they wrote about adidas called “My Adidas”, which made adidas very popular and in terms of branding made them very successful. This song is a great example of how branding comes in all different form, and can even come through song lyrics.  After “My Adidas” came out everyone started buying the adidas shoes and clothing, this is a form of branding because the people are only buying the clothes because of the song and because Run DMC publicized the company and made them vey popular at the time.

Click here to view the embedded video.

Tip number 1:

The Use of the Floating Signifier Effect

The Floating Signifier Effect means that somewhere along the way a relationship of some type could occur between you and your object, product, or company. At first I didn’t really understand how you could be attached to with one of those things but after doing research and realizing what brands I am constantly buying I found that you could absolutely become attached with your company, object, or product.

I realized that I am definitely attached to some certain brands and products. For example, I only buy Apple products when it comes to certain electronics.

Cell phone

I have an IPhone, IPad, and MacBook and I feel that Apple has done a great job of making their customers happy with not only their phones but other devices as well. Not often do you find someone that has an apple computer and not an IPhone, and to me this is very interesting. Apple is known for their very simple and easy to use products so I believe that is why many people, including myself feel an attachment towards this company in particular.

This is where the meaning of the floating signifier effect comes into play because having this connection between someone and the product, company, or object can and will make you very successful.

Tip Number 2:

Use Emotional Branding to your advantage!

Emotional branding is when the brand tries to make a connection with the customers by targeting ones emotions, this could mean any emotion sad, happy, funny, etc. In focusing on targeting a person’s emotion or emotions the brand hopes to strengthen the relationship that it has with the customer, this is a strategy that many companies use.

Right away the commercials on television about the dogs in shelters, trying to get people to come adopt them or donate money towards them came to mind. For this example the company is obviously targeting the sad emotion, by playing a very sad song while showing different dogs that look extremely sad and telling facts about the dogs that are in the shelter. The company is hoping to find something in the person’s emotion that will make them call and donate or come and even adopt a dog.

Click here to view the embedded video.

According to Dennis Mumby in his book, Organizational Communication: A Critical Approach, “Gobe’s quote above even implies a high level of intimacy and connections between the brand and the consumer, very like close friendship or even romantic relationship.” (Mumby, 291) The quote that Gobe’s said was basically that it was smart to connect products to the consumer by emotion because it lets humans experience emotional fulfillment.

Tip Number 3:

Know the Audience

When building a brand or even just improving a brand you need to understand the audience in which you are targeting for your specific brand. In an article Christopher Hammond says “You improve your chances of reaching your audience by narrowing your focus.” I believe that this is where you need to start; you have to target a certain audience and work on getting them figured out before you move to a larger audience.

Relating directly with the audience when trying to build a brand would be a smart thing to do as well. Help the audience choose your brand by showing them what your product can do for each and every one of them personally. Do something that will make your brand stick out, something out of the norm that not many brands do.  While following all these steps you have to make sure to not be too pushy with your audience, get to know how much pushing you can do in order to get the end result you’re looking for.

Be confident in your brand from the start, this way people will be confident in you and your brand as well. Show your audience that you know what you’re talking about and you want them to choose your brand!

Wrap Up! 

There are so many different approaches that you can take when trying to improve or build a brand, I feel that I have laid out three very important tips here for you to help your brand! These tips are here to help you start building or improving your brand, and by following these tips your brand should see success in the future! The branding world doesn’t come easy and you will need to work to make your brand successful, but as I stated before here is your starting point!

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For Once, Being a Follower Is Not a Bad Thing- 3 Ways To Be Both a Strong Follower and Leader in an Organization.

“Don’t be a follower. Be a leader”. A statement often said to us by our family members, teachers, and even friends. The connotation of being a follower has always been looked down upon. As individuals we learn, and work to be the best we can be at our jobs and or activities. If you are seen as a leader, then the assumption is you are strong, stern, confident, good at your job, and have a good ability to delegate. Yet, in this day and age, within organizations and with these “leaders” come their followers too. Both parties are seen almost equal to one another. Even if you are deemed a follower, you are still leading in some way. Here are three ways being a follower is actually good thing and what you can do to stand out.

-Baby ducks following their leader, Mama Duck. Soon they will be leaders too.

 

1. The Ideal Follower

If you think about it, a leader couldn’t lead anything without having people to follow their instructions and actions. A new term in the organization world is “followership”. According to author Dennis Mumby of Organizational Communications, “leaders and followers are mutually defining and constructing.” The follower’s behaviors and attitudes reflect their leader ultimately. As a follower, you want to be the best one ideally.  To do so, exemplify qualities like commitment to the organization, honesty, and a respectable work ethic. You and your leader are a team. Teamwork makes the dream work. Talk to the head honcho about current projects. Offer tips that have helped you before in the past.

For example, when being a part of a new organization on campus I was automatically a follower. Being a new member, I hadn’t received a leadership role just yet. I made it my goal to be a positive contributor to the systems of the leader. I immediately trusted my leader and did as she said. I maintained consistency and worked hard each day. I made it my goal to give her hope in me. Thus, establishing myself as the ideal follower.

2. The Follower is the Ultimate Motivator

Ultimately, a leader needs you more than you need them. Your leader relies on your opinions and critiques! They want to know how they are doing, and figure out what they can improve on.  As a follower, it is your job to be on your A game at all times. Your position encourages the risk taking and change from the leader. If the leader is successful, it is a great incentive for them to keep relating those successes with their followership. When an outsider of the organization observes these interactions, it should almost look like there isn’t any “ring leader”, and that everyone is working off of each other.

For instance, in a large Greek organization, there are many people watching from the outside in. We held an event, and it is was under our executive position’s name. The outcome was reflected based on how well she organized the whole thing. Seeing that specific name under the event title gave the notion that person was in charge. As a follower, it was my job to keep encouraging her ideas before and during the occasion.  A key element I made sure to focus on was putting my opinions in to help with the success of it all. The drive and the actions by us followers are factors that stood out in the end.

3. We’re All In This Together

Whether you are a leader or a follower, you are all in the same boat. In an article posted on workplaceinsiders.com, the writer makes a brilliant statement saying, “What’s key in both of these definitions is that the follower’s position is not inferior to the leader’s. It’s complementary.”  Keyword in his quote is complementary. Therefore, they work off each other to emphasize one’s strengths. Each role played in an organization has value.  Whether you are an upper level worker or entry level, you will always have something to contribute. Do your best in all that you do! You can teach and learn as a follower. As the saying goes, you scratch my back and I’ll scratch yours.

Let’s say, if you were to ask a fellow follower to tell you a story about a situation they overcame one day at work. The story told would probably be about how the worker took control of a situation on their own terms, and resolved the problem. That right there solely exemplifies characteristics of a leader.  Who knows, they could have learned how to take care of the problem by working with their own leader, or maybe that is just the type of person the follower is. It is all a cycle in this organizational world, which then ends with workers coming together, and successfully completing their goals.

 

It goes to show that leadership has changed throughout time. Now, leaders and followers are being looked at on a closer scale. As Dennis Mumby revealed in his book, organizations have gone from the heroic leader being the center of attention to recognizing followers play a big part in the leader’s role. Once we join organizations, we almost always start off as a follower. Having the knowledge from above will help you understand what a follower needs to do to maintain a good relationship and attitude with their leader.The characteristics of a good follower are also those of a good leader and today’s followers are tomorrow’s leaders.

 

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3 Ways to Cope With Everyday Conflict

We have all run into conflict at some point in our lives, some more often then others. Conflict can be something as little as disagreeing with a roommate about what time to leave for class, or something like getting in an argument with a professor about a grade you received. Conflict isn’t always as bad as it sounds; there are many good things that can come from conflict. There are numerous ways that one can approach dealing with conflict, some better than others. In the book “Organizational Communication approaches and processes” it elaborates on many different steps to take while managing conflict in all different situations.

1.Don’t run from it!

Don’t let conflict go this far!

Most of us have the natural instinct to just avoid running into conflict because we don’t want it to be awkward or start a fight. This is not the solution; avoiding conflict does not make it disappear. In this article it states that “you will likely minimize its severity by dealing with it quickly.” So by approaching the situation when you are first bothered by the conflict is much better then acting like nothing happen and you aren’t upset about what ever it may be. Using an “I” statement is one way to help you resolve your conflict, for example simply saying “Why were you late for work this morning?” say something like “I saw you were late to work this morning, can you explain why?” This is a way for you to go about resolving the conflict without an aggressive tone, and most likely will be taken better.

 2. Finding a Happy Medium

It is always hard to give in to someone or something especially when you feel so strongly about something, but compromising helps a lot when resolving a conflict. You need to understand what is on the line and if it is worth it don’t start a conflict with someone if you don’t actually care about the outcome. When running into conflict you need to be thoughtful of what the other persons wants the outcome to be as well, just thinking about yourself in this situation will make things much worse. You need to find a “happy medium” so that both people will come out of the conflict happy (or somewhat happy). Compromising means that either person is not getting exactly what they want, both people are going to have to give something up in order to make this work.

Both parties agree!

In this conflict management article it discusses compromising in the “Win-Win” section, and states “Collaboration involves an attempt to work with the other person to find a win-win solution to the problem in hand – the one that most satisfies the concerns of both parties.” For example if you want to go to the gym at 7:30 but your roommate says that she wants to go at 8:00, compromising in this simple situation could be you saying “how about we go at 7:45?” this means neither person is getting his/her way, but the conflict is resolved by both person giving in a little bit.

3. Use conflict to your advantage

Conflict will always occur, whether it is with your friends, employee, boss, coach, or professor. Using conflict in your favor is a way to look at it positively, making it something that isn’t always so bad and something you aren’t afraid of. In this Gordon Training article is tells you how to take conflict in a beneficial why, thus making the outcome something better then the original idea. Taking the conflict in a positive way and listening to what the other person has to say is bound to make the original idea better then it was. It’s not a big deal if someone adds to your idea don’t take it defensively. Use it as a learning experience and thing about it in a way where everyone wants the same common goal.

By using these three mechanisms you will be able to approach conflict very confidently, and it will not be something that you fear anymore. My biggest advice for everyone that wants to deal with any kind of conflict in a civilized way would be to not think all about yourself, don’t be selfish in any situation it will only make things worse.  Understand the common goal that both parties are working towards and understand what it takes to reach it. For more information on dealing with conflict in the workplace I encourage you all to read this amazing article on Forbes!

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Being a Social Butterfly Can Actually Make You More Successful- 3 Ways to Get Ahead in Your Organization

It seems like when we were all younger, it was looked down upon if you talked too much. Teachers, parents, strangers, they all seemed to get annoyed by someone if they talked their heads off and rambled on. If we have mouths and a language, then what good would they be if we didn’t use them?  Being able to talk to anyone in any situation is actually a really strong trait to possess. With joining different organizations and even jobs, socialization is one of the dominant factors in helping you become involved and successful for years after you are a new member. What aspects are apart of socialization and how do they affect our possibilities to succeed?

 

1. Realistically Anticipating the Organization.

MemeCreator

 Usually before joining an organization, you have done your homework and know what they are all about. Lets say for an example, Greek life in college. You have asked around, met a few people here and there that are involved in this certain sorority or frat that you seek admittance to. You going out of your way to really get your name out there should be the first step in this process. Go out to open house, open meetings, and events that are being held by this organization. The more you become acquainted with the individuals, the more likely they will remember or recognize you along the road. Talk a lot with  the members; get to know them on a basic and soon personal level. Get to know the ins and outs, making sure it is really a place you want to be a part of.

 

2. New Member Means New Encounters with New People.

MemeCreator

You’re in! You can now say to yourself, “Mama I Made It”. But now that you’ve succeeded in the first aspect of joining this organization, what is next to come? The hard part has yet to come.  The reality of it all has now hit. You are apart of a Greek organization. You have to now work your way to the top. First, you have to start meeting new people that you hadn’t already met before. Socialize with other members, as well as outsiders. Go to meetings, ceremonies, and formals to learn all that there is to learn about this group. Spread the word about your new experience that is about to take off. Use social media to gloat a little bit and positively represent this organization of yours.

You also need to gather as much information as you can so you can make sure you are aware of what is going on and to be ahead of the game.Vernon D. Miller and Fredric M. Jablin, stated in their journal article, Information Seeking During Organizational Entry, that information seeking new members in an organization learn that with “the encounter phase of organizational assimilation, newcomers depend upon information from others for developing role clarity.” With that being said, it is up to you and only you, to create a certain gain from the encounters you make, with goals of becoming the best from it.

 

3. You’re Finally Changing Into an Insider. Now What Happens?

Success Can Lead You A Happy Life

The first few steps of becoming successful are completed. Yet, it is not over just yet. Once you become an official “initiated” member, you then start accepting not only yourself more, but also the others around you. With this new position so to speak in this organization of yours, you can now step up and try to individualize some aspects of this group. Using the sorority or frat example from above, socializing with other people on campus, as well as other Greek organizations, can really help launch your ideas. It is kind of like the saying “I’ll scratch your back if you’ll scratch mine.”

With this new form of yourself as a member, take it to your advantage to really go out and mingle. You worked so hard to get where you are at in the inside that you might as well keep it up and keep going! Miller and Jablin made a good point in their article saying, all communication involves costs or social exchange”. 

 

Everyone wants to be successful in life, whether it is in his or her work place or organization. At this period in time, it all comes from socializing and networking. The two go hand in hand respectively. Next time you are up for a new job, or wanting to get more involved, think about how you are going to execute this goal of yours and what you will do once you are in.

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Being a Social Butterfly Can Actually Make You More Successful- 3 Ways to Get Ahead in Your Organization

It seems like when we were all younger, it was looked down upon if you talked too much. Teachers, parents, strangers, they all seemed to get annoyed by someone if they talked their heads off and rambled on. If we have mouths and a language, then what good would they be if we didn’t use them?  Being able to talk to anyone in any situation is actually a really strong trait to possess. With joining different organizations and even jobs, socialization is one of the dominant factors in helping you become involved and successful for years after you are a new member. What aspects are apart of socialization and how do they affect our possibilities to succeed?

 

1. Realistically Anticipating the Organization.

MemeCreator

 Usually before joining an organization, you have done your homework and know what they are all about. Lets say for an example, Greek life in college. You have asked around, met a few people here and there that are involved in this certain sorority or frat that you seek admittance to. You going out of your way to really get your name out there should be the first step in this process. Go out to open house, open meetings, and events that are being held by this organization. The more you become acquainted with the individuals, the more likely they will remember or recognize you along the road. Talk a lot with  the members; get to know them on a basic and soon personal level. Get to know the ins and outs, making sure it is really a place you want to be a part of.

 

2. New Member Means New Encounters with New People.

MemeCreator

You’re in! You can now say to yourself, “Mama I Made It”. But now that you’ve succeeded in the first aspect of joining this organization, what is next to come? The hard part has yet to come.  The reality of it all has now hit. You are apart of a Greek organization. You have to now work your way to the top. First, you have to start meeting new people that you hadn’t already met before. Socialize with other members, as well as outsiders. Go to meetings, ceremonies, and formals to learn all that there is to learn about this group. Spread the word about your new experience that is about to take off. Use social media to gloat a little bit and positively represent this organization of yours.

You also need to gather as much information as you can so you can make sure you are aware of what is going on and to be ahead of the game.Vernon D. Miller and Fredric M. Jablin, stated in their journal article, Information Seeking During Organizational Entry, that information seeking new members in an organization learn that with “the encounter phase of organizational assimilation, newcomers depend upon information from others for developing role clarity.” With that being said, it is up to you and only you, to create a certain gain from the encounters you make, with goals of becoming the best from it.

 

3. You’re Finally Changing Into an Insider. Now What Happens?

Success Can Lead You A Happy Life

The first few steps of becoming successful are completed. Yet, it is not over just yet. Once you become an official “initiated” member, you then start accepting not only yourself more, but also the others around you. With this new position so to speak in this organization of yours, you can now step up and try to individualize some aspects of this group. Using the sorority or frat example from above, socializing with other people on campus, as well as other Greek organizations, can really help launch your ideas. It is kind of like the saying “I’ll scratch your back if you’ll scratch mine.”

With this new form of yourself as a member, take it to your advantage to really go out and mingle. You worked so hard to get where you are at in the inside that you might as well keep it up and keep going! Miller and Jablin made a good point in their article saying, all communication involves costs or social exchange”. 

 

Everyone wants to be successful in life, whether it is in his or her work place or organization. At this period in time, it all comes from socializing and networking. The two go hand in hand respectively. Next time you are up for a new job, or wanting to get more involved, think about how you are going to execute this goal of yours and what you will do once you are in.

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Greetings COMMunity

Hello everyone!

My name is Katie McHugh; I am a sophomore here at Longwood! I am a Communication Studies major, and have not yet declared my minor. I am from Burke, VA and I am on the Longwood Women’s Lacrosse Team. I am excited for the semester, and cant wait to learn even more then I already have!

Being apart of the Communications Studies major has taught me so much in just a year in a half already, I have taken many very useful classes that will help me in the long run. I am currently in a page and digital design class that will teach me how to use different software, design pamphlets, newspapers, ads, and web pages. I believe this class will be very helpful for success in the public relations work field, and I’m excited for the experience. The first communications class I took was public speaking, which I was absolutely terrified to take. I learned so many different techniques to help me with public speaking and now I am comfortable speaking in front of people. I feel I have developed different skills that I will be able to take with me to the real world and I am not even half way done with my time here at Longwood.

Katie McHugh

After graduation I hope to be employed and happily living near the beach, and warm weather! I would love to be an event planner for a big corporation or a professional sport team. In order to get one of these jobs I plan on getting an internship this summer or next involving one of these fields. In order to get the internship that I want I need to start working towards that now by putting my name out there and getting together a professional resume to send out.  With a Communications Studies degree I believe I will have the skills to be successful in the public relations field and find the right job for me. I am very excited to see what my future has in store for me!  After taking Organizational Communications I hope to learn a lot of useful information that I can use in any future job. I want to be able to feel confident with the skills I learn from this class, so that I can use them when applying for jobs and in my next job!

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Intro To Me

Hello Everyone!
I am Meghan O’Connor, a sophomore from Stafford,Va, and a player on the Longwood Field Hockey Team. I am a Communications Public Relations major. I also just recently became involved in Greek life here at the University. Academics is really important to me because I truly believe you get out what you put into things, and life after college is so important!

In this field of communications studies I have really grown in the past two years. I have improved my speaking skills to small and large audiences due to a class in Public Speaking. I learned how to convey different messages to different audiences, which looking back at it, has helped tremendously. I have had two jobs in my lifetime and each have been fast paced and required many different skills that can relate back to Communications. I worked at Panera Bread, which required knowledge about the products that were sold there and then being able to convey all that information to customers. I believe working as a team is very important in the workforce. I also took a web page and design class in 2013 which helped me gain experiences in designing ads, newspapers, and websites. Having those skills will definitley help in the long run.

After graduating from Longwood, I plan to move to either Boston or Washington D.C and establish a life there. I want to get a job in the CIA or Film Marketing. I want to travel the world with these jobs and gain as many experiences as I can in my career. I plan to accomplish all of this by really commiting to my academics here, and working with different organizations to network. For the CIA route, I want to persue an internship over the summer in D.C in order to get my name out there and see what the career is all about. I also plan to try and meet as many people as possible and see if they know anyone in these fields that I could acquire information about these careers to see if it is the right fit for me. With this Organizational Communication class I hope to learn the aspects of what it takes to be apart of different groups of leadership, as well as the ins and outs of corporations, and what it takes to succeed! Any information I gain from this class, I want to be able to use it in my future job.

              [Meghan O’Connor, 2013]              

 

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Funny, but is it Fair?

The primary revenue source for radio is selling local and regional ads. We all know that the best commercials come on during the Super Bowl. That is because it is the most watched television event each year. Radio stations want to be entertaining so they will have good ratings. If they have good ratings, then companies will want to advertise their products on that particular radio station. Thus, giving the radio station a good source of revenue. But how do radio stations go about getting good ratings? Why do they do this? And is it ethical?

I know I listen to the Elvis Duran show in the mornings. I thoroughly enjoy listening to the crew do “phone taps”. A phone tap is when they call someone completely anonymously. The conversation can range anywhere from a simple joke trying to get the person on the phone mad to a girlfriend trying to be sneaky and seeing if their boyfriend is being unfaithful. This goes along with them playing my favorite kinds of music.

Why do radio stations set up people to make them look like a fool? They do this simply, to get good ratings. I know I will stay tuned in to the station through commercials if I know a phone tap is coming up. This is the same way for most people. People like to be entertained so they will keep listening to the radio station through the commercials. But is this ethical?

Ethics is a big deal in mass media. There’s a constant debate on what is and what is not ethical. Some people think that these phone taps are unethical because they embarrass the recipient of the fixed phone call. I’m here to set the record straight. These phone taps are all recorded and are approved by the person being called before being put on the air. This is the case for The Elvis Duran show. The phone taps are not recorded live.

Is it unethical to knowingly lie to an audience to try and keep them tuned into a show? Or is it ethical because radio is a steady competition trying to become the most popular to generate the most revenue. Everyone is entitled to their own opinion. What is yours?

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What’s your Bias?

News bias is something that everyone has heard of.  Most people know what stations push what information and what stations they prefer depending on their personal beliefs.  The stations, the news, fight one another on either sides of every story.  The stories that are told can be seen completely differently depending on their telling.  How do we know if our opinions are being pushed a certain way depending on the media that we associate with.  Why do we feel that we should not watch all news stations to form perhaps a full rounded opinion?  Does this bias take away the fairness and accuracy that news stations should produce?  Let’s drive into how this can effect things a small bit.

     

The two news stations above have certain political party associations, opinions and spins that they add to news stories to push a certain train of thought that may follow for their viewers.  Everyone knows these associations.  What is FOX news?  Conservative.  Republican.  What is CNN?  Liberal.  Democrat.  Are these stereotypes reasonable?  Are they correct?  Who feels these pushes from the stations?

NewsBuster, http://newsbusters.org/, is a site that is directly used to combat and exposure liberal news biases.  It goes into many different articles that show how liberal bias could be used to spin a story differently than it could be in actuality.  For example, different interviews and quotes taken about ObamaCare from Republicans have been turned over to show a rudeness, anger, and immaturity that is not necessarily there.  But this action is done on both sides of the spectrum.  A website named theguardian,http://www.theguardian.com/environment/climate-consensus-97-per-cent/2013/oct/11/climate-change-political-media-ipcc-coverage has written many articles discussing both biases but recently one was published stating the bias that conservative news stations fell into around a story covering global warming.

Points can be made in both directions, all news stations are guilty, all political parties are guilty, and all citizens who fall into the trust in the truth of these stories are guilty as well.  In the future the news stations should begin to more carefully weight the other sides concerns and opinion and begin to mold the story to a conclusion that could allow for individualized opinion.  In the mean time, as citizens who contribute to these news stations, it is our responsibility to remain educated in the news and to not necessarily believe every story we hear without knowing both sides.  Stay educated!

http://www.theguardian.com/environment/climate-consensus-97-per-cent/2013/oct/11/climate-change-political-media-ipcc-coverage

http://newsbusters.org/

http://www.jour.unr.edu/think/bias.html

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