Now days technology is present everywhere, from the computer or cell phone your reading this blog on, to the most simple of devices like toothbrushes and alarm clocks. But one place where technology increasingly thrives is in class rooms. With the evolution of personal computers came a change in the way classes were taught. Now instead the teachers having to teach the children, they can direct them on where to get the answer.

It follows one of Ken Doctor’s multiple rules for technology and news evolving in this digital age. The rule number 9, “Apply the 10% rule.” This rule implies that with the new forms of technology, teaching kids or anyone for that mater only takes 10% of effort while the student or person looking up the answer is the other 90%. This means that more and more sources of information are present for people to draw answers from.

In fact I’ve seen this rule applied in my own life in my high school. Students were required to purchase Apple iPads to use in the classrooms and as a way to keep in touch with their professors. Special apps were made for each class to help students log in and send questions and answers between each others iPads.

As this ever expansive wave of technology continues to grow and make the world easier, its highly likely that more and more ways of learning will be switched to a digital form such as tablet computers or virtual/online classes. With more and more information available from different sources, it seems that the students are becoming their own teachers teaching themselves new technological skills and finding their own answers.


Doctor, K. (2010). Newsonomics: Twelve New Trends That Will Shape the News You Get. New York: St. Martin’s Press.


Comments 3 Comments »

April 20th has a history of being recognized as a day of horrible violent acts. The Oklahoma city bombing, Hitler’s birthday, the Waco Texas cult incident, and in 1999, one of the most horrific school shooting events to take place in America. A day that shocked a nation and had parents worried about the safety of their children in public schools.

Eric Harris and Dylan Klebold

On that morning Eric Harris and Dylan Klebold intended to kill as many of their fellow students, teachers, and faculty as they could at Columbine High School in Littleton, Colorado. At the end of the day they had killed 12 students and 1 teacher before turning their weapons on themselves and taking their own lives.

This incident was one of the first where TV stations and other media outlets where covering the almost the whole event, however this did not turn out to be a good thing. In fact because of the news trying to report all that they could they spread false information, unfair speculations, personal opinions, and unchecked facts.

This was also the beginning to the age of cellphones, kids inside the building were relaying information to the media stations and also to the police. The media wanted to be the first to break the news so they ran with what ever information they had. This lead to a great deal of information being released that was untrue or fabricated due to kids wanting their 15 minutes of fame aswell.

Rumors spread about the two killers being members of the “trench Coat Mafia”, a group of outcast deemed by students. As reports of the killers and their descriptions flooded police call centers and media outlets, the TV stations ran with the term of “Trench Coat Mafia” due to the fact that the killers were spotted wearing trench coats. The media also used the word “Goth” due to the all black clothing the killers were wearing, however upon further research years later it turns out that the killers were not goths, nor were they part of a trench coat mafia. This extensive use of the goth stereotype seemed to give people an answer to why the two boys were on a killing spree.

The Killers in the Cafeteria

Myths also circulated that Eric and Dylan were acting out a revenge plot against any people of color, or athletes. While this was a rough speculation at first, the media took this lead and reported it over and over again. Just like prior information, this was falsified because in fact Eric and Dylan wanted to not just kill a few people but as many as they possibly could

Due to the instant streaming of the events and the 24/7 coverage that soon followed, Gerbner’s theory of cultivation became a reality, that because people were exposed to so much violence they viewed the world as a “mean world.” Gerbner’s theory also tells that if someone watches more then 4 hours a day they are considered a heavy viewer of television and makes them more likely to believe that the world is all harmful and bad things will happen to them.

Cullen , D. 2009. Columbine. New York, NY: Hachette Book Group.


Comments 3 Comments »

When one thinks of ads it’s most likely that they will think of the ones seen on television or in a magazine or something that they heard on the radio, but in today’s world ads are everywhere. In fact “The average American child watches an estimate between 25,000 to 40,000 television commercials per year.” (

From the emblems on clothing, to children talking about a new product, advertisements bombard our way of life, but with children it could almost be said that ads are their life. But some companies have now taken advertising to the next level by placing the audience into the ad, especially children. companies have come up with a new concept called “Advergaming” which is the creation of online games and activities for children in the age range of about 5 to 14. These games are based upon products like cereals or unhealthy snacks, and dedicated to try and get the child to purchase the item or persuade their parent to get that item for them.

One reason advergaming is so popular now is because of the driving costs of advertisements. Its estimated that in 2004 it cost between $7 to $30 per thousand people that saw an advertisement, however with advergaming it is estimated to be about $2 per thousand players. (Pereira 2004).
One of the most notable examples would be with Kellogs “Froot Loops” cereal which boosts a mascot toucan named “Toucan Sam” with a multi-colored beak. Through out commercials for FrootLoops, Toucan Sam is often with his toucan nephews and then faced with some horrible incident that causes him to misplace or have his delicious cereal taken from him and his nephews. Then a website link pops up telling the audience that they can help Sam get his FrootLoops back by logging on to and playing mini games.

Once at the website, a quick animated video pops up motivating kids to go outside and play and be active, however this goes against the idea of sitting at a computer to help a fictitious bird find some cereal. Its most likely that this video was placed there do to ever more conscious parents trying to make healthy decisions for their children. The website then entices the children to either click the two biggest buttons which are “Adventures” and “What Happens Next” referring to the quests Toucan Sam has been on/will go on in order to get back his cereal.

This new form of advertising is very misleading and should be stopped when one is too look at how simple-minded children are. They are not capable of being able to easily deconstruct that the website with their new favorite game on it is really an advertisement for a product. This new form of advertisment not only tricks them into staying on that website because of the interactivity in terms of games, but at the same time, could be said that it is brainwashing the child to product loyalty.


Thomson, Deborah M. (January, 2011) “Marshmallow Power and Frooty Treasures: Disciplining the Child Consumer through Online Cereal Advergaming.”

Moore, Elizabeth S. (July, 2006) “It’s Child’s Play: Advergaming and the Online Marketing of Food to Children.”


Pereira, Joseph (2004) “Junk Food Games; Online Arcades Draw Fire for Immersing Kids in Ads; Ritz Bits Wrestling, Anyone?” The Wall Street Journal, (May 3), B1.

Images Used:

Image retrieved from:
Image retrieved from:


Comments 4 Comments »

For 48 years now, there has been one event in America that has cause a sever influx of consumed pizza and a surge in the amounts of beer and alcohol products purchase on a single day, this day is Super Bowl Sunday. In fact Domino\’s CEO/President Patrick Doyle was hoping to sell 1.4 million pizza’s during 2012’s super bowl. But This day also brings a surge of brand new commercials. However during the super bowl game the adds don’t take away from  the event, they just make it better. Many major companies will pay upwards of 2.5 – 4 million dollars for a 30 second add that can include anything from dogs to challenges of battles of the genders.


But do these ads also cause us to question ourselves by not only what we want or could us, but also challenge who we are as people and what we find funny or socially acceptable? Might these ads be changing how we look at one another with out even realizing it? Do we even notice what’s going on with certain ads that portray women as objects more so then people?


Pussycat Dolls Super Bowl Ad Go-Daddy


One advertisement and company that does just this is the GoDaddy internet domain commercials. For the past couple of years they have gotten away with showing practically naked models parading around and sporting GoDaddy logos. This year’s add from them was no different, with angelic type lighting on almost naked women who were trying to seduce younger looking men into purchasing a domain. Just before the add ends however, one of the women is seen dropping her clothing as the camera switches off of her and to a black screen with information about going to to see more content. Commercials like these from constantly push the idea that women can only be objects of sexual lust and desire with their past commercials sporting “Web content unrated” on the bottom of the screen.


The whole idea that “sex sells” is clearly what the premise behind the GoDaddy adds are based off of and because of this, it shows that its ok to use scantily clad women to sell a product. In terms of media themes, this style of advertisement goes along with the idea of “Beautiful people” which is a theory that if people see an attractive person they will try to emulate that person or will desire them. In the perfect world where men and women were viewed as equals adds like these wouldn’t exist. However GoDaddy has seemed to trap themselves into this marketing style with their primary spokeswomen Danica Patrick, who is often usually portrayed in ads as having to wear seductive clothing or being suggestive. For future ads, GoDaddy might wish to find a new advertising style that they can call their own with out it degrading women to being sexual billboards.



Comments 4 Comments »

Salutations Everyone,

My name is Jacob Kingery and I am currently a sophomore at Longwood University in Farmville, Virginia. I am a mass communications major with a focus in the media aspect of broadcasting. In my free time I enjoy mixing music as a part time DJ and on sunny days you can most likely find me long boarding around the college campus. I am also a recently added member of Phi Mu Alpha Sinfonia, which is a fraternity built on the basis of brotherhood and music and promoting both.

As I was growing up one major item that was present at almost everyplace imaginable were “Pokemon” (Pocket Monsters) cards, smooth little rectangles of stiff paper with images of fictions animals on them. These cards were used in “battles” which kids would participate in on schoolyard playgrounds and sometimes even inside the classroom when the teacher wasn’t looking. These cards and the accompanying television show consumed most of my days during middle school in the 90’s and was a leading cause for jealously over who had nicer or more rare cards and also was a culprit for many wasted allowances on packs of cards sold at gas stations or comic book stores. While my parents and teachers saw the purchasing and trading of the cards as a waste of money and time, as I now do now, but to me the interactions I made with other kids made it all worth it. It was something that a lot of kids could relate with so it made opening up and talking to new people easier and friendships bloomed from this mutual enjoyment of trading, battling and collecting pokemon cards.

Comments 5 Comments »