Hello professors and fellow students. Here are the rough paper prototypes that I’ve been looking at for my project.
For those of you who don’t know, I’m creating a “get-started” kit for a community garden that offers basic information and resources to start a garden project. Its intended audience is a suburban community. I started looking at the layout and format that I wanted to use for my brochure and seed packages.
For the brochure, I wanted something that would step outside the bounds of the traditional tri-fold. I looked at a few options, but the one I liked the most (and the one that I feel works the best for my project) is the one below – clicking the picture will take you to the set of photos, showing how it folds open.
It’s actually based on an artist’s book that I saw while studying abroad in London. I especially liked this format because it allowed me such control over the order in which the reader would see the information. Because of the way it folds open, revealing only a certain section at a time, it can only be read in that definitive order. It allows for a progression of info that I like a lot. I’d like to do something with the logo in the middle where it could change slightly with each time the paper folded back, since there’s a different page in the middle section each time. It would be fun to have something “grow” there, playing off the garden theme.
This page from my journal shows some of the different brochure/booklet layouts that I looked at, before kind of settling in on the one above. It also shows the things I’m planning to include in the physical package part of this project. In a folder, similar to the one we designed for the Corcoran group last semester, I’d like to have my brochure, two posters (in a kind of rural electrification administration style), an intro letter (obviously on a letterhead), and three seed packages to get a small garden started.
I’m playing with the name “Roots” as branding for the kit. Honestly, that’s one of the parts of the project that I’m kind of struggling with – I’m afraid to pick a name in case it sucks, but that’s really holding me back as far as getting a feel for the branding of the kit.
I also messed around a little bit with seed package design, but that’s going to be a pretty straightforward package format (in terms of printing/folding), and I haven’t fleshed out the actual design very much. Nevertheless, there’s a pic or two in the same flickr album as the others.
This folder is a marketing thing from a printing company that got delivered to the office where I work over the summer. It was full of paper samples and coupons and whatnot, but I stole it (HAHA) because it’s similar to how I’m seeing my get-started kit looking right now. When I originally envisioned my project, I was seeing it in a box, but now that I’m actually seeing the things that would go in it, I think a folder would be a better fit. Something like this, with a letter on one side and some info/stuff on the other, seems like the right way to go. I especially like how they have smaller cards on the bottom right flap that are held into place – one is a coupon, and the other has a QR code on the back. This might be a good idea for my project, too – since I’d like to include a web/social media aspect, this would be a good way to link it all together.