If you scroll through Target’s webpage, you’ll notice men’s body wash is in the four to seven dollar range. Women’s on the other hand, is the five to ten dollar range. Weird, right?
Boots is a UK originated retailer, similar to Target or Wal-Mart. Recently; the store has tried to resolve the issue of sexist pricing. It was brought to their attention by a petition that was written titled, Boots – Review the Sexist Pricing of Everyday Products. The description is very opinionated.
“An investigation by The Times found that women are being charged 36% more on average for products marketed as ‘women’s products’. The Fawcett Society describe this as a sexist surcharge for women – and I think that’s exactly what this is.”
While you may be thinking it only applies to women because feminine products are more expensive – think again. What about the men who purchase these items for their wife, mother, daughter, or sister? Or, to shake up your brain, what about the men who use these products? This applies to us all.